What color is #702015?

#702015 is a dark reddish brown. In RGB it is rgb(112, 32, 21), and in HSL hsl(7, 68%, 26%).

Is #702015 accessible as text?

On white, #702015 has a contrast ratio of 11.02:1 (passes WCAG AA for body text); on black it is 1.91:1 (fails). For text placed on #702015, use white for the best readability.

What is the closest Tailwind color to #702015?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #702015?

#702015 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #15656F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #702015 below.

Is #702015 good for buttons?

#702015 works well for buttons and highlights, but use white text on #702015 — black text only reaches 1.91:1, below the 4.5:1 needed for normal-size labels.

Is #702015 the same as CSS maroon?

No — #702015 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#702015 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #702015

Not just a swatch — here's how #702015 works with other colors. Named schemes with #702015 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #702015 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #702015 Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F2EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #702015 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #702015 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3E1100

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #702015 Secondary #7B5E58 Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #702015 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #702015

For UI

For branding

For interior

For fashion

People also use #702015 with

Cranberry Coffee Feldgrau Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #ECCBC7 for cards and hover fills. Tint 80

Avoid beside #6F3E15 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #702015 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #702015;
  --color-base-rgb: 112 32 21;
  --color-base-oklch: oklch(37.0% 0.115 30.9);
  --color-50: #FDF3F2;
  --color-100: #F9DFDC;
  --color-200: #F2C1BB;
  --color-300: #E3968C;
  --color-400: #D16E61;
  --color-500: #B64D3F;
  --color-600: #8B4037;
  --color-700: #63322C;
  --color-800: #412420;
  --color-900: #281815;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FDF3F2',
    100: '#F9DFDC',
    200: '#F2C1BB',
    300: '#E3968C',
    400: '#D16E61',
    500: '#B64D3F',
    600: '#8B4037',
    700: '#63322C',
    800: '#412420',
    900: '#281815',
  },
}

$base: #702015;
$base-ink: #FFFFFF;
$base-50: #FDF3F2;
$base-100: #F9DFDC;
$base-200: #F2C1BB;
$base-300: #E3968C;
$base-400: #D16E61;
$base-500: #B64D3F;
$base-600: #8B4037;
$base-700: #63322C;
$base-800: #412420;
$base-900: #281815;
$base-hover: #591911;
$base-subtle: #E4B0A9;

{
    "color": {
        "base": {
            "value": "#702015",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF3F2",
                "type": "color"
            },
            "100": {
                "value": "#F9DFDC",
                "type": "color"
            },
            "200": {
                "value": "#F2C1BB",
                "type": "color"
            },
            "300": {
                "value": "#E3968C",
                "type": "color"
            },
            "400": {
                "value": "#D16E61",
                "type": "color"
            },
            "500": {
                "value": "#B64D3F",
                "type": "color"
            },
            "600": {
                "value": "#8B4037",
                "type": "color"
            },
            "700": {
                "value": "#63322C",
                "type": "color"
            },
            "800": {
                "value": "#412420",
                "type": "color"
            },
            "900": {
                "value": "#281815",
                "type": "color"
            }
        }
    }
}

Palettes built on #702015

Color Lab

Pairs with #702015

UI roles & guardrails

In real applications

Scales

Every model

Export