What color is #702BB0?

#702BB0 is a medium violet. In RGB it is rgb(112, 43, 176), and in HSL hsl(271, 61%, 43%).

Is #702BB0 accessible as text?

On white, #702BB0 has a contrast ratio of 7.89:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #702BB0, use white for the best readability.

What is the closest Tailwind color to #702BB0?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #702BB0?

#702BB0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6BB12B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #702BB0 below.

Is #702BB0 good for buttons?

#702BB0 works well for buttons and highlights, but use white text on #702BB0 — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #702BB0 the same as CSS rebeccapurple?

No — #702BB0 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#702BB0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #702BB0

Not just a swatch — here's how #702BB0 works with other colors. Named schemes with #702BB0 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #702BB0 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #702BB0 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9059CF

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #702BB0 Secondary #8877A3 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #702BB0 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #702BB0 Secondary #E86B6B Accent #F49548 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #702BB0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #702BB0

For UI

For branding

For interior

For fashion

People also use #702BB0 with

Cerulean Byzantine Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #E2D5EF for cards and hover fills. Tint 80

Avoid beside #9C2BB1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #702BB0 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #702BB0;
  --color-base-rgb: 112 43 176;
  --color-base-oklch: oklch(46.1% 0.197 302.8);
  --color-50: #F8F2FC;
  --color-100: #EBDDF8;
  --color-200: #D7BDEF;
  --color-300: #B990DF;
  --color-400: #9B67CB;
  --color-500: #7C45B0;
  --color-600: #623B87;
  --color-700: #482F60;
  --color-800: #31223F;
  --color-900: #1F1627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F2FC',
    100: '#EBDDF8',
    200: '#D7BDEF',
    300: '#B990DF',
    400: '#9B67CB',
    500: '#7C45B0',
    600: '#623B87',
    700: '#482F60',
    800: '#31223F',
    900: '#1F1627',
  },
}

$base: #702BB0;
$base-ink: #FFFFFF;
$base-50: #F8F2FC;
$base-100: #EBDDF8;
$base-200: #D7BDEF;
$base-300: #B990DF;
$base-400: #9B67CB;
$base-500: #7C45B0;
$base-600: #623B87;
$base-700: #482F60;
$base-800: #31223F;
$base-900: #1F1627;
$base-hover: #5A228D;
$base-subtle: #D4BFE8;

{
    "color": {
        "base": {
            "value": "#702BB0",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F2FC",
                "type": "color"
            },
            "100": {
                "value": "#EBDDF8",
                "type": "color"
            },
            "200": {
                "value": "#D7BDEF",
                "type": "color"
            },
            "300": {
                "value": "#B990DF",
                "type": "color"
            },
            "400": {
                "value": "#9B67CB",
                "type": "color"
            },
            "500": {
                "value": "#7C45B0",
                "type": "color"
            },
            "600": {
                "value": "#623B87",
                "type": "color"
            },
            "700": {
                "value": "#482F60",
                "type": "color"
            },
            "800": {
                "value": "#31223F",
                "type": "color"
            },
            "900": {
                "value": "#1F1627",
                "type": "color"
            }
        }
    }
}