#702CA4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #702CA4 works with other colors. Named schemes with #702CA4 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #702CA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #702CA4 at work across the surfaces designers actually ship.
:root {
--color-base: #702CA4;
--color-base-rgb: 112 44 164;
--color-base-oklch: oklch(45.2% 0.184 306.1);
--color-50: #F8F2FC;
--color-100: #ECDEF7;
--color-200: #D9BFEE;
--color-300: #BD92DD;
--color-400: #9F69C9;
--color-500: #8147AD;
--color-600: #663D85;
--color-700: #4B305F;
--color-800: #32233E;
--color-900: #201726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F2FC',
100: '#ECDEF7',
200: '#D9BFEE',
300: '#BD92DD',
400: '#9F69C9',
500: '#8147AD',
600: '#663D85',
700: '#4B305F',
800: '#32233E',
900: '#201726',
},
}
$base: #702CA4; $base-ink: #FFFFFF; $base-50: #F8F2FC; $base-100: #ECDEF7; $base-200: #D9BFEE; $base-300: #BD92DD; $base-400: #9F69C9; $base-500: #8147AD; $base-600: #663D85; $base-700: #4B305F; $base-800: #32233E; $base-900: #201726; $base-hover: #5A2384; $base-subtle: #D5BEE6;
{
"color": {
"base": {
"value": "#702CA4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#ECDEF7",
"type": "color"
},
"200": {
"value": "#D9BFEE",
"type": "color"
},
"300": {
"value": "#BD92DD",
"type": "color"
},
"400": {
"value": "#9F69C9",
"type": "color"
},
"500": {
"value": "#8147AD",
"type": "color"
},
"600": {
"value": "#663D85",
"type": "color"
},
"700": {
"value": "#4B305F",
"type": "color"
},
"800": {
"value": "#32233E",
"type": "color"
},
"900": {
"value": "#201726",
"type": "color"
}
}
}
}