#702D44 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #702D44 works with other colors. Named schemes with #702D44 in its natural role, and a note on why the supporting colors balance it.
Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.
How #702D44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #702D44 at work across the surfaces designers actually ship.
:root {
--color-base: #702D44;
--color-base-rgb: 112 45 68;
--color-base-oklch: oklch(39.8% 0.098 1.1);
--color-50: #FBF4F6;
--color-100: #F4E1E8;
--color-200: #E8C5D1;
--color-300: #D39CAF;
--color-400: #BD758E;
--color-500: #A0556F;
--color-600: #7C4659;
--color-700: #593642;
--color-800: #3B262D;
--color-900: #24191D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
wine-red: {
50: '#FBF4F6',
100: '#F4E1E8',
200: '#E8C5D1',
300: '#D39CAF',
400: '#BD758E',
500: '#A0556F',
600: '#7C4659',
700: '#593642',
800: '#3B262D',
900: '#24191D',
},
}
$base: #702D44; $base-ink: #FFFFFF; $base-50: #FBF4F6; $base-100: #F4E1E8; $base-200: #E8C5D1; $base-300: #D39CAF; $base-400: #BD758E; $base-500: #A0556F; $base-600: #7C4659; $base-700: #593642; $base-800: #3B262D; $base-900: #24191D; $base-hover: #5A2437; $base-subtle: #DBB9C5;
{
"color": {
"base": {
"value": "#702D44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F6",
"type": "color"
},
"100": {
"value": "#F4E1E8",
"type": "color"
},
"200": {
"value": "#E8C5D1",
"type": "color"
},
"300": {
"value": "#D39CAF",
"type": "color"
},
"400": {
"value": "#BD758E",
"type": "color"
},
"500": {
"value": "#A0556F",
"type": "color"
},
"600": {
"value": "#7C4659",
"type": "color"
},
"700": {
"value": "#593642",
"type": "color"
},
"800": {
"value": "#3B262D",
"type": "color"
},
"900": {
"value": "#24191D",
"type": "color"
}
}
}
}