#702DBC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #702DBC works with other colors. Named schemes with #702DBC in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #702DBC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #702DBC at work across the surfaces designers actually ship.
:root {
--color-base: #702DBC;
--color-base-rgb: 112 45 188;
--color-base-oklch: oklch(47.3% 0.208 299.5);
--color-50: #F7F2FC;
--color-100: #EADDF8;
--color-200: #D5BDEF;
--color-300: #B590DF;
--color-400: #9667CB;
--color-500: #7745B0;
--color-600: #5E3B87;
--color-700: #462F60;
--color-800: #2F223F;
--color-900: #1E1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F2FC',
100: '#EADDF8',
200: '#D5BDEF',
300: '#B590DF',
400: '#9667CB',
500: '#7745B0',
600: '#5E3B87',
700: '#462F60',
800: '#2F223F',
900: '#1E1627',
},
}
$base: #702DBC; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #EADDF8; $base-200: #D5BDEF; $base-300: #B590DF; $base-400: #9667CB; $base-500: #7745B0; $base-600: #5E3B87; $base-700: #462F60; $base-800: #2F223F; $base-900: #1E1627; $base-hover: #5A2597; $base-subtle: #D4C3E9;
{
"color": {
"base": {
"value": "#702DBC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#EADDF8",
"type": "color"
},
"200": {
"value": "#D5BDEF",
"type": "color"
},
"300": {
"value": "#B590DF",
"type": "color"
},
"400": {
"value": "#9667CB",
"type": "color"
},
"500": {
"value": "#7745B0",
"type": "color"
},
"600": {
"value": "#5E3B87",
"type": "color"
},
"700": {
"value": "#462F60",
"type": "color"
},
"800": {
"value": "#2F223F",
"type": "color"
},
"900": {
"value": "#1E1627",
"type": "color"
}
}
}
}