What color is #702F74?

#702F74 is a dark purple. In RGB it is rgb(112, 47, 116), and in HSL hsl(297, 42%, 32%).

Is #702F74 accessible as text?

On white, #702F74 has a contrast ratio of 8.94:1 (passes WCAG AA for body text); on black it is 2.35:1 (fails). For text placed on #702F74, use white for the best readability.

What is the closest Tailwind color to #702F74?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #702F74?

#702F74 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #33742F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #702F74 below.

Is #702F74 good for buttons?

#702F74 works well for buttons and highlights, but use white text on #702F74 — black text only reaches 2.35:1, below the 4.5:1 needed for normal-size labels.

Is #702F74 the same as CSS purple?

No — #702F74 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#702F74 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #702F74

Not just a swatch — here's how #702F74 works with other colors. Named schemes with #702F74 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #702F74 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #702F74 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #702F74 Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #702F74 Secondary #846D84 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #702F74 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #925695

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #702F74 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #702F74

For UI

For branding

For interior

For fashion

People also use #702F74 with

Rebecca Purple Byzantium Fern Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.9:1. Use

Subtle surface Use #E6D2E7 for cards and hover fills. Tint 80

Avoid beside #742F60 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #702F74 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #702F74;
  --color-base-rgb: 112 47 116;
  --color-base-oklch: oklch(42.3% 0.130 325.3);
  --color-50: #FBF4FB;
  --color-100: #F3E2F4;
  --color-200: #E6C5E7;
  --color-300: #D09CD3;
  --color-400: #B876BC;
  --color-500: #9C559F;
  --color-600: #78477B;
  --color-700: #573658;
  --color-800: #3A263B;
  --color-900: #241924;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FBF4FB',
    100: '#F3E2F4',
    200: '#E6C5E7',
    300: '#D09CD3',
    400: '#B876BC',
    500: '#9C559F',
    600: '#78477B',
    700: '#573658',
    800: '#3A263B',
    900: '#241924',
  },
}

$base: #702F74;
$base-ink: #FFFFFF;
$base-50: #FBF4FB;
$base-100: #F3E2F4;
$base-200: #E6C5E7;
$base-300: #D09CD3;
$base-400: #B876BC;
$base-500: #9C559F;
$base-600: #78477B;
$base-700: #573658;
$base-800: #3A263B;
$base-900: #241924;
$base-hover: #5A265D;
$base-subtle: #DABADC;

{
    "color": {
        "base": {
            "value": "#702F74",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4FB",
                "type": "color"
            },
            "100": {
                "value": "#F3E2F4",
                "type": "color"
            },
            "200": {
                "value": "#E6C5E7",
                "type": "color"
            },
            "300": {
                "value": "#D09CD3",
                "type": "color"
            },
            "400": {
                "value": "#B876BC",
                "type": "color"
            },
            "500": {
                "value": "#9C559F",
                "type": "color"
            },
            "600": {
                "value": "#78477B",
                "type": "color"
            },
            "700": {
                "value": "#573658",
                "type": "color"
            },
            "800": {
                "value": "#3A263B",
                "type": "color"
            },
            "900": {
                "value": "#241924",
                "type": "color"
            }
        }
    }
}