#702FA1 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #702FA1 works with other colors. Named schemes with #702FA1 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #702FA1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #702FA1 at work across the surfaces designers actually ship.
:root {
--color-base: #702FA1;
--color-base-rgb: 112 47 161;
--color-base-oklch: oklch(45.3% 0.177 306.7);
--color-50: #F8F3FC;
--color-100: #ECDFF6;
--color-200: #D9C0ED;
--color-300: #BC94DB;
--color-400: #9F6BC7;
--color-500: #814AAB;
--color-600: #653F83;
--color-700: #4A315E;
--color-800: #32233E;
--color-900: #201726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F3FC',
100: '#ECDFF6',
200: '#D9C0ED',
300: '#BC94DB',
400: '#9F6BC7',
500: '#814AAB',
600: '#653F83',
700: '#4A315E',
800: '#32233E',
900: '#201726',
},
}
$base: #702FA1; $base-ink: #FFFFFF; $base-50: #F8F3FC; $base-100: #ECDFF6; $base-200: #D9C0ED; $base-300: #BC94DB; $base-400: #9F6BC7; $base-500: #814AAB; $base-600: #653F83; $base-700: #4A315E; $base-800: #32233E; $base-900: #201726; $base-hover: #5A2682; $base-subtle: #D4BFE5;
{
"color": {
"base": {
"value": "#702FA1",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#ECDFF6",
"type": "color"
},
"200": {
"value": "#D9C0ED",
"type": "color"
},
"300": {
"value": "#BC94DB",
"type": "color"
},
"400": {
"value": "#9F6BC7",
"type": "color"
},
"500": {
"value": "#814AAB",
"type": "color"
},
"600": {
"value": "#653F83",
"type": "color"
},
"700": {
"value": "#4A315E",
"type": "color"
},
"800": {
"value": "#32233E",
"type": "color"
},
"900": {
"value": "#201726",
"type": "color"
}
}
}
}