What color is #70313D?

#70313D is a dark red. In RGB it is rgb(112, 49, 61), and in HSL hsl(349, 39%, 32%).

Is #70313D accessible as text?

On white, #70313D has a contrast ratio of 9.56:1 (passes WCAG AA for body text); on black it is 2.20:1 (fails). For text placed on #70313D, use white for the best readability.

What is the closest Tailwind color to #70313D?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #70313D?

#70313D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #327166. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #70313D below.

Is #70313D good for buttons?

#70313D works well for buttons and highlights, but use white text on #70313D — black text only reaches 2.20:1, below the 4.5:1 needed for normal-size labels.

Is #70313D the same as CSS maroon?

No — #70313D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#70313D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #70313D

Not just a swatch — here's how #70313D works with other colors. Named schemes with #70313D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #70313D Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #70313D Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #70313D Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #70313D Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #70313D Secondary #81686B Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #70313D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 51/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 74/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #70313D

For UI

For branding

For interior

For fashion

People also use #70313D with

Plum Coffee Myrtle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.6:1. Use

Subtle surface Use #E6D3D6 for cards and hover fills. Tint 80

Avoid beside #713B32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #70313D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #70313D;
  --color-base-rgb: 112 49 61;
  --color-base-oklch: oklch(40.2% 0.090 10.1);
  --color-50: #FBF4F5;
  --color-100: #F3E2E5;
  --color-200: #E6C6CC;
  --color-300: #D19EA8;
  --color-400: #B97985;
  --color-500: #9D5865;
  --color-600: #794952;
  --color-700: #57383D;
  --color-800: #3A272B;
  --color-900: #24191B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FBF4F5',
    100: '#F3E2E5',
    200: '#E6C6CC',
    300: '#D19EA8',
    400: '#B97985',
    500: '#9D5865',
    600: '#794952',
    700: '#57383D',
    800: '#3A272B',
    900: '#24191B',
  },
}

$base: #70313D;
$base-ink: #FFFFFF;
$base-50: #FBF4F5;
$base-100: #F3E2E5;
$base-200: #E6C6CC;
$base-300: #D19EA8;
$base-400: #B97985;
$base-500: #9D5865;
$base-600: #794952;
$base-700: #57383D;
$base-800: #3A272B;
$base-900: #24191B;
$base-hover: #5B2831;
$base-subtle: #DABCC1;

{
    "color": {
        "base": {
            "value": "#70313D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F3E2E5",
                "type": "color"
            },
            "200": {
                "value": "#E6C6CC",
                "type": "color"
            },
            "300": {
                "value": "#D19EA8",
                "type": "color"
            },
            "400": {
                "value": "#B97985",
                "type": "color"
            },
            "500": {
                "value": "#9D5865",
                "type": "color"
            },
            "600": {
                "value": "#794952",
                "type": "color"
            },
            "700": {
                "value": "#57383D",
                "type": "color"
            },
            "800": {
                "value": "#3A272B",
                "type": "color"
            },
            "900": {
                "value": "#24191B",
                "type": "color"
            }
        }
    }
}

Palettes built on #70313D

Color Lab

Pairs with #70313D

UI roles & guardrails

In real applications

Scales

Every model

Export