What color is #70397B?

#70397B is a dark purple. In RGB it is rgb(112, 57, 123), and in HSL hsl(290, 37%, 35%).

Is #70397B accessible as text?

On white, #70397B has a contrast ratio of 8.20:1 (passes WCAG AA for body text); on black it is 2.56:1 (fails). For text placed on #70397B, use white for the best readability.

What is the closest Tailwind color to #70397B?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #70397B?

#70397B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #437A38. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #70397B below.

Is #70397B good for buttons?

#70397B works well for buttons and highlights, but use white text on #70397B — black text only reaches 2.56:1, below the 4.5:1 needed for normal-size labels.

Is #70397B the same as CSS rebeccapurple?

No — #70397B is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#70397B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #70397B

Not just a swatch — here's how #70397B works with other colors. Named schemes with #70397B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #70397B Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #70397B Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #70397B Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #70397B Secondary #87738A Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #70397B Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #925F9C

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #70397B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #70397B

For UI

For branding

For interior

For fashion

People also use #70397B with

Ultra Violet Byzantium Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.2:1. Use

Subtle surface Use #E4D5E7 for cards and hover fills. Tint 80

Avoid beside #7A386F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #70397B at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #70397B;
  --color-base-rgb: 112 57 123;
  --color-base-oklch: oklch(44.2% 0.120 320.7);
  --color-50: #F9F4FA;
  --color-100: #F0E3F3;
  --color-200: #E0C7E5;
  --color-300: #C8A0CF;
  --color-400: #AD7AB8;
  --color-500: #905A9B;
  --color-600: #704A78;
  --color-700: #513856;
  --color-800: #362839;
  --color-900: #221A24;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#F9F4FA',
    100: '#F0E3F3',
    200: '#E0C7E5',
    300: '#C8A0CF',
    400: '#AD7AB8',
    500: '#905A9B',
    600: '#704A78',
    700: '#513856',
    800: '#362839',
    900: '#221A24',
  },
}

$base: #70397B;
$base-ink: #FFFFFF;
$base-50: #F9F4FA;
$base-100: #F0E3F3;
$base-200: #E0C7E5;
$base-300: #C8A0CF;
$base-400: #AD7AB8;
$base-500: #905A9B;
$base-600: #704A78;
$base-700: #513856;
$base-800: #362839;
$base-900: #221A24;
$base-hover: #592D62;
$base-subtle: #D7BFDB;

{
    "color": {
        "base": {
            "value": "#70397B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F4FA",
                "type": "color"
            },
            "100": {
                "value": "#F0E3F3",
                "type": "color"
            },
            "200": {
                "value": "#E0C7E5",
                "type": "color"
            },
            "300": {
                "value": "#C8A0CF",
                "type": "color"
            },
            "400": {
                "value": "#AD7AB8",
                "type": "color"
            },
            "500": {
                "value": "#905A9B",
                "type": "color"
            },
            "600": {
                "value": "#704A78",
                "type": "color"
            },
            "700": {
                "value": "#513856",
                "type": "color"
            },
            "800": {
                "value": "#362839",
                "type": "color"
            },
            "900": {
                "value": "#221A24",
                "type": "color"
            }
        }
    }
}