#703BD2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #703BD2 works with other colors. Named schemes with #703BD2 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #703BD2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #703BD2 at work across the surfaces designers actually ship.
:root {
--color-base: #703BD2;
--color-base-rgb: 112 59 210;
--color-base-oklch: oklch(50.7% 0.216 293.1);
--color-50: #F6F2FD;
--color-100: #E7DDF8;
--color-200: #CFBDF0;
--color-300: #AB8FE0;
--color-400: #8965CD;
--color-500: #6A43B2;
--color-600: #553A88;
--color-700: #402E61;
--color-800: #2C2140;
--color-900: #1C1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F6F2FD',
100: '#E7DDF8',
200: '#CFBDF0',
300: '#AB8FE0',
400: '#8965CD',
500: '#6A43B2',
600: '#553A88',
700: '#402E61',
800: '#2C2140',
900: '#1C1627',
},
}
$base: #703BD2; $base-ink: #FFFFFF; $base-50: #F6F2FD; $base-100: #E7DDF8; $base-200: #CFBDF0; $base-300: #AB8FE0; $base-400: #8965CD; $base-500: #6A43B2; $base-600: #553A88; $base-700: #402E61; $base-800: #2C2140; $base-900: #1C1627; $base-hover: #5828B0; $base-subtle: #D6CAEC;
{
"color": {
"base": {
"value": "#703BD2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FD",
"type": "color"
},
"100": {
"value": "#E7DDF8",
"type": "color"
},
"200": {
"value": "#CFBDF0",
"type": "color"
},
"300": {
"value": "#AB8FE0",
"type": "color"
},
"400": {
"value": "#8965CD",
"type": "color"
},
"500": {
"value": "#6A43B2",
"type": "color"
},
"600": {
"value": "#553A88",
"type": "color"
},
"700": {
"value": "#402E61",
"type": "color"
},
"800": {
"value": "#2C2140",
"type": "color"
},
"900": {
"value": "#1C1627",
"type": "color"
}
}
}
}