#703CA4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #703CA4 works with other colors. Named schemes with #703CA4 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #703CA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #703CA4 at work across the surfaces designers actually ship.
:root {
--color-base: #703CA4;
--color-base-rgb: 112 60 164;
--color-base-oklch: oklch(47.3% 0.163 303.8);
--color-50: #F7F3FB;
--color-100: #EBE1F5;
--color-200: #D6C4E9;
--color-300: #B89AD5;
--color-400: #9973BF;
--color-500: #7A52A3;
--color-600: #61447E;
--color-700: #47355A;
--color-800: #30253C;
--color-900: #1F1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F3FB',
100: '#EBE1F5',
200: '#D6C4E9',
300: '#B89AD5',
400: '#9973BF',
500: '#7A52A3',
600: '#61447E',
700: '#47355A',
800: '#30253C',
900: '#1F1825',
},
}
$base: #703CA4; $base-ink: #FFFFFF; $base-50: #F7F3FB; $base-100: #EBE1F5; $base-200: #D6C4E9; $base-300: #B89AD5; $base-400: #9973BF; $base-500: #7A52A3; $base-600: #61447E; $base-700: #47355A; $base-800: #30253C; $base-900: #1F1825; $base-hover: #5A3083; $base-subtle: #D4C5E3;
{
"color": {
"base": {
"value": "#703CA4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FB",
"type": "color"
},
"100": {
"value": "#EBE1F5",
"type": "color"
},
"200": {
"value": "#D6C4E9",
"type": "color"
},
"300": {
"value": "#B89AD5",
"type": "color"
},
"400": {
"value": "#9973BF",
"type": "color"
},
"500": {
"value": "#7A52A3",
"type": "color"
},
"600": {
"value": "#61447E",
"type": "color"
},
"700": {
"value": "#47355A",
"type": "color"
},
"800": {
"value": "#30253C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}