#703CD7 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #703CD7 works with other colors. Named schemes with #703CD7 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #703CD7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #703CD7 at work across the surfaces designers actually ship.
:root {
--color-base: #703CD7;
--color-base-rgb: 112 60 215;
--color-base-oklch: oklch(51.3% 0.221 292.1);
--color-50: #F6F2FD;
--color-100: #E6DCF9;
--color-200: #CDBBF1;
--color-300: #A98DE2;
--color-400: #8762D0;
--color-500: #6740B5;
--color-600: #53388A;
--color-700: #3F2D62;
--color-800: #2B2140;
--color-900: #1C1628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F6F2FD',
100: '#E6DCF9',
200: '#CDBBF1',
300: '#A98DE2',
400: '#8762D0',
500: '#6740B5',
600: '#53388A',
700: '#3F2D62',
800: '#2B2140',
900: '#1C1628',
},
}
$base: #703CD7; $base-ink: #FFFFFF; $base-50: #F6F2FD; $base-100: #E6DCF9; $base-200: #CDBBF1; $base-300: #A98DE2; $base-400: #8762D0; $base-500: #6740B5; $base-600: #53388A; $base-700: #3F2D62; $base-800: #2B2140; $base-900: #1C1628; $base-hover: #5625B7; $base-subtle: #D6CAED;
{
"color": {
"base": {
"value": "#703CD7",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FD",
"type": "color"
},
"100": {
"value": "#E6DCF9",
"type": "color"
},
"200": {
"value": "#CDBBF1",
"type": "color"
},
"300": {
"value": "#A98DE2",
"type": "color"
},
"400": {
"value": "#8762D0",
"type": "color"
},
"500": {
"value": "#6740B5",
"type": "color"
},
"600": {
"value": "#53388A",
"type": "color"
},
"700": {
"value": "#3F2D62",
"type": "color"
},
"800": {
"value": "#2B2140",
"type": "color"
},
"900": {
"value": "#1C1628",
"type": "color"
}
}
}
}