#704CDF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #704CDF works with other colors. Named schemes with #704CDF in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #704CDF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704CDF at work across the surfaces designers actually ship.
:root {
--color-base: #704CDF;
--color-base-rgb: 112 76 223;
--color-base-oklch: oklch(54.0% 0.212 288.5);
--color-50: #F4F1FD;
--color-100: #E3DBFA;
--color-200: #C8BAF3;
--color-300: #A18AE5;
--color-400: #7C5FD3;
--color-500: #5C3DB8;
--color-600: #4B358C;
--color-700: #392B64;
--color-800: #282041;
--color-900: #1A1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F4F1FD',
100: '#E3DBFA',
200: '#C8BAF3',
300: '#A18AE5',
400: '#7C5FD3',
500: '#5C3DB8',
600: '#4B358C',
700: '#392B64',
800: '#282041',
900: '#1A1528',
},
}
$base: #704CDF; $base-ink: #FFFFFF; $base-50: #F4F1FD; $base-100: #E3DBFA; $base-200: #C8BAF3; $base-300: #A18AE5; $base-400: #7C5FD3; $base-500: #5C3DB8; $base-600: #4B358C; $base-700: #392B64; $base-800: #282041; $base-900: #1A1528; $base-hover: #4E24CD; $base-subtle: #D7CFF0;
{
"color": {
"base": {
"value": "#704CDF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FD",
"type": "color"
},
"100": {
"value": "#E3DBFA",
"type": "color"
},
"200": {
"value": "#C8BAF3",
"type": "color"
},
"300": {
"value": "#A18AE5",
"type": "color"
},
"400": {
"value": "#7C5FD3",
"type": "color"
},
"500": {
"value": "#5C3DB8",
"type": "color"
},
"600": {
"value": "#4B358C",
"type": "color"
},
"700": {
"value": "#392B64",
"type": "color"
},
"800": {
"value": "#282041",
"type": "color"
},
"900": {
"value": "#1A1528",
"type": "color"
}
}
}
}