#704DEB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #704DEB works with other colors. Named schemes with #704DEB in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #704DEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704DEB at work across the surfaces designers actually ship.
:root {
--color-base: #704DEB;
--color-base-rgb: 112 77 235;
--color-base-oklch: oklch(55.1% 0.225 286.7);
--color-50: #F4F1FE;
--color-100: #E1D9FC;
--color-200: #C4B6F7;
--color-300: #9A84EB;
--color-400: #7357DB;
--color-500: #5234C1;
--color-600: #452F93;
--color-700: #352768;
--color-800: #261D44;
--color-900: #181429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F4F1FE',
100: '#E1D9FC',
200: '#C4B6F7',
300: '#9A84EB',
400: '#7357DB',
500: '#5234C1',
600: '#452F93',
700: '#352768',
800: '#261D44',
900: '#181429',
},
}
$base: #704DEB; $base-ink: #FFFFFF; $base-50: #F4F1FE; $base-100: #E1D9FC; $base-200: #C4B6F7; $base-300: #9A84EB; $base-400: #7357DB; $base-500: #5234C1; $base-600: #452F93; $base-700: #352768; $base-800: #261D44; $base-900: #181429; $base-hover: #4419E0; $base-subtle: #D7CFF3;
{
"color": {
"base": {
"value": "#704DEB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FE",
"type": "color"
},
"100": {
"value": "#E1D9FC",
"type": "color"
},
"200": {
"value": "#C4B6F7",
"type": "color"
},
"300": {
"value": "#9A84EB",
"type": "color"
},
"400": {
"value": "#7357DB",
"type": "color"
},
"500": {
"value": "#5234C1",
"type": "color"
},
"600": {
"value": "#452F93",
"type": "color"
},
"700": {
"value": "#352768",
"type": "color"
},
"800": {
"value": "#261D44",
"type": "color"
},
"900": {
"value": "#181429",
"type": "color"
}
}
}
}