#704DEF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #704DEF works with other colors. Named schemes with #704DEF in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #704DEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704DEF at work across the surfaces designers actually ship.
:root {
--color-base: #704DEF;
--color-base-rgb: 112 77 239;
--color-base-oklch: oklch(55.5% 0.229 286.2);
--color-50: #F3F0FE;
--color-100: #E0D8FD;
--color-200: #C3B4F8;
--color-300: #9981EE;
--color-400: #7253DF;
--color-500: #5030C4;
--color-600: #432D95;
--color-700: #342569;
--color-800: #251C45;
--color-900: #18132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F3F0FE',
100: '#E0D8FD',
200: '#C3B4F8',
300: '#9981EE',
400: '#7253DF',
500: '#5030C4',
600: '#432D95',
700: '#342569',
800: '#251C45',
900: '#18132A',
},
}
$base: #704DEF; $base-ink: #FFFFFF; $base-50: #F3F0FE; $base-100: #E0D8FD; $base-200: #C3B4F8; $base-300: #9981EE; $base-400: #7253DF; $base-500: #5030C4; $base-600: #432D95; $base-700: #342569; $base-800: #251C45; $base-900: #18132A; $base-hover: #4214E9; $base-subtle: #D7CFF4;
{
"color": {
"base": {
"value": "#704DEF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F0FE",
"type": "color"
},
"100": {
"value": "#E0D8FD",
"type": "color"
},
"200": {
"value": "#C3B4F8",
"type": "color"
},
"300": {
"value": "#9981EE",
"type": "color"
},
"400": {
"value": "#7253DF",
"type": "color"
},
"500": {
"value": "#5030C4",
"type": "color"
},
"600": {
"value": "#432D95",
"type": "color"
},
"700": {
"value": "#342569",
"type": "color"
},
"800": {
"value": "#251C45",
"type": "color"
},
"900": {
"value": "#18132A",
"type": "color"
}
}
}
}