#704EB4 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #704EB4 works with other colors. Named schemes with #704EB4 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #704EB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704EB4 at work across the surfaces designers actually ship.
:root {
--color-base: #704EB4;
--color-base-rgb: 112 78 180;
--color-base-oklch: oklch(51.1% 0.156 295.8);
--color-50: #F6F4FB;
--color-100: #E8E2F3;
--color-200: #D1C6E6;
--color-300: #AF9ED1;
--color-400: #8E78BA;
--color-500: #6F579E;
--color-600: #59487A;
--color-700: #423758;
--color-800: #2D273A;
--color-900: #1D1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F6F4FB',
100: '#E8E2F3',
200: '#D1C6E6',
300: '#AF9ED1',
400: '#8E78BA',
500: '#6F579E',
600: '#59487A',
700: '#423758',
800: '#2D273A',
900: '#1D1924',
},
}
$base: #704EB4; $base-ink: #FFFFFF; $base-50: #F6F4FB; $base-100: #E8E2F3; $base-200: #D1C6E6; $base-300: #AF9ED1; $base-400: #8E78BA; $base-500: #6F579E; $base-600: #59487A; $base-700: #423758; $base-800: #2D273A; $base-900: #1D1924; $base-hover: #5A3E92; $base-subtle: #D6CEE5;
{
"color": {
"base": {
"value": "#704EB4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FB",
"type": "color"
},
"100": {
"value": "#E8E2F3",
"type": "color"
},
"200": {
"value": "#D1C6E6",
"type": "color"
},
"300": {
"value": "#AF9ED1",
"type": "color"
},
"400": {
"value": "#8E78BA",
"type": "color"
},
"500": {
"value": "#6F579E",
"type": "color"
},
"600": {
"value": "#59487A",
"type": "color"
},
"700": {
"value": "#423758",
"type": "color"
},
"800": {
"value": "#2D273A",
"type": "color"
},
"900": {
"value": "#1D1924",
"type": "color"
}
}
}
}