What color is #704F87?

#704F87 is a medium, muted violet. In RGB it is rgb(112, 79, 135), and in HSL hsl(275, 26%, 42%).

Is #704F87 accessible as text?

On white, #704F87 has a contrast ratio of 6.65:1 (passes WCAG AA for body text); on black it is 3.16:1 (fails). For text placed on #704F87, use white for the best readability.

What is the closest Tailwind color to #704F87?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #704F87?

#704F87 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #66874F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #704F87 below.

Is #704F87 good for buttons?

#704F87 works well for buttons and highlights, but use white text on #704F87 — black text only reaches 3.16:1, below the 4.5:1 needed for normal-size labels.

Is #704F87 the same as CSS rebeccapurple?

No — #704F87 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#704F87 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #704F87

Not just a swatch — here's how #704F87 works with other colors. Named schemes with #704F87 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #704F87 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #704F87 Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592236

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #704F87 Anchor #3B2923 Surface #F2E1D1 Accent #9F9362 Secondary #3C3733

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #704F87 Secondary #8E8397 Support #9C9088 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #704F87 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9274A8

Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.

Build a working theme in the generator →

Color Lab

How #704F87 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 67/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #704F87

For UI

For branding

For interior

For fashion

People also use #704F87 with

Tanzanite Plum Olive Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #E2DCE7 for cards and hover fills. Tint 80

Avoid beside #824F87 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #704F87 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #704F87;
  --color-base-rgb: 112 79 135;
  --color-base-oklch: oklch(48.6% 0.095 310.4);
  --color-50: #F8F5FA;
  --color-100: #ECE5F0;
  --color-200: #D8CCE1;
  --color-300: #BAA7C8;
  --color-400: #9D83AF;
  --color-500: #7E6491;
  --color-600: #645171;
  --color-700: #493D52;
  --color-800: #312A37;
  --color-900: #1F1B22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F8F5FA',
    100: '#ECE5F0',
    200: '#D8CCE1',
    300: '#BAA7C8',
    400: '#9D83AF',
    500: '#7E6491',
    600: '#645171',
    700: '#493D52',
    800: '#312A37',
    900: '#1F1B22',
  },
}

$base: #704F87;
$base-ink: #FFFFFF;
$base-50: #F8F5FA;
$base-100: #ECE5F0;
$base-200: #D8CCE1;
$base-300: #BAA7C8;
$base-400: #9D83AF;
$base-500: #7E6491;
$base-600: #645171;
$base-700: #493D52;
$base-800: #312A37;
$base-900: #1F1B22;
$base-hover: #593F6C;
$base-subtle: #D4CADB;

{
    "color": {
        "base": {
            "value": "#704F87",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F5FA",
                "type": "color"
            },
            "100": {
                "value": "#ECE5F0",
                "type": "color"
            },
            "200": {
                "value": "#D8CCE1",
                "type": "color"
            },
            "300": {
                "value": "#BAA7C8",
                "type": "color"
            },
            "400": {
                "value": "#9D83AF",
                "type": "color"
            },
            "500": {
                "value": "#7E6491",
                "type": "color"
            },
            "600": {
                "value": "#645171",
                "type": "color"
            },
            "700": {
                "value": "#493D52",
                "type": "color"
            },
            "800": {
                "value": "#312A37",
                "type": "color"
            },
            "900": {
                "value": "#1F1B22",
                "type": "color"
            }
        }
    }
}

Palettes built on #704F87

Color Lab

Pairs with #704F87

UI roles & guardrails

In real applications

Scales

Every model

Export