What color is #704F96?

#704F96 is a medium, muted violet. In RGB it is rgb(112, 79, 150), and in HSL hsl(268, 31%, 45%).

Is #704F96 accessible as text?

On white, #704F96 has a contrast ratio of 6.47:1 (passes WCAG AA for body text); on black it is 3.25:1 (fails). For text placed on #704F96, use white for the best readability.

What is the closest Tailwind color to #704F96?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #704F96?

#704F96 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #75964F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #704F96 below.

Is #704F96 good for buttons?

#704F96 works well for buttons and highlights, but use white text on #704F96 — black text only reaches 3.25:1, below the 4.5:1 needed for normal-size labels.

Is #704F96 the same as CSS rebeccapurple?

No — #704F96 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#704F96 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #704F96

Not just a swatch — here's how #704F96 works with other colors. Named schemes with #704F96 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #704F96 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #704F96 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #704F96 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #704F96 Anchor #3B2923 Surface #F2E1D1 Accent #A09261 Secondary #3C3734

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #704F96 Secondary #90859F Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

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Color Lab

How #704F96 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 95/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #704F96

For UI

For branding

For interior

For fashion

People also use #704F96 with

Very Peri Plum Moss Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #E3DDE9 for cards and hover fills. Tint 80

Avoid beside #884F96 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #704F96 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #704F96;
  --color-base-rgb: 112 79 150;
  --color-base-oklch: oklch(49.4% 0.115 304.0);
  --color-50: #F7F5FA;
  --color-100: #EAE4F1;
  --color-200: #D5CAE3;
  --color-300: #B6A4CC;
  --color-400: #977FB3;
  --color-500: #795F96;
  --color-600: #604E74;
  --color-700: #473B54;
  --color-800: #302938;
  --color-900: #1E1A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F7F5FA',
    100: '#EAE4F1',
    200: '#D5CAE3',
    300: '#B6A4CC',
    400: '#977FB3',
    500: '#795F96',
    600: '#604E74',
    700: '#473B54',
    800: '#302938',
    900: '#1E1A23',
  },
}

$base: #704F96;
$base-ink: #FFFFFF;
$base-50: #F7F5FA;
$base-100: #EAE4F1;
$base-200: #D5CAE3;
$base-300: #B6A4CC;
$base-400: #977FB3;
$base-500: #795F96;
$base-600: #604E74;
$base-700: #473B54;
$base-800: #302938;
$base-900: #1E1A23;
$base-hover: #5A3F78;
$base-subtle: #D4CBDF;

{
    "color": {
        "base": {
            "value": "#704F96",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EAE4F1",
                "type": "color"
            },
            "200": {
                "value": "#D5CAE3",
                "type": "color"
            },
            "300": {
                "value": "#B6A4CC",
                "type": "color"
            },
            "400": {
                "value": "#977FB3",
                "type": "color"
            },
            "500": {
                "value": "#795F96",
                "type": "color"
            },
            "600": {
                "value": "#604E74",
                "type": "color"
            },
            "700": {
                "value": "#473B54",
                "type": "color"
            },
            "800": {
                "value": "#302938",
                "type": "color"
            },
            "900": {
                "value": "#1E1A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #704F96

Color Lab

Pairs with #704F96

UI roles & guardrails

In real applications

Scales

Every model

Export