#70528B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #70528B works with other colors. Named schemes with #70528B in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #70528B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #70528B at work across the surfaces designers actually ship.
:root {
--color-base: #70528B;
--color-base-rgb: 112 82 139;
--color-base-oklch: oklch(49.4% 0.094 307.5);
--color-50: #F7F5FA;
--color-100: #EBE5F0;
--color-200: #D7CCE1;
--color-300: #B9A7C8;
--color-400: #9A83AF;
--color-500: #7C6491;
--color-600: #625171;
--color-700: #483D52;
--color-800: #312A37;
--color-900: #1F1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F7F5FA',
100: '#EBE5F0',
200: '#D7CCE1',
300: '#B9A7C8',
400: '#9A83AF',
500: '#7C6491',
600: '#625171',
700: '#483D52',
800: '#312A37',
900: '#1F1B22',
},
}
$base: #70528B; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EBE5F0; $base-200: #D7CCE1; $base-300: #B9A7C8; $base-400: #9A83AF; $base-500: #7C6491; $base-600: #625171; $base-700: #483D52; $base-800: #312A37; $base-900: #1F1B22; $base-hover: #59416F; $base-subtle: #D4CBDC;
{
"color": {
"base": {
"value": "#70528B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EBE5F0",
"type": "color"
},
"200": {
"value": "#D7CCE1",
"type": "color"
},
"300": {
"value": "#B9A7C8",
"type": "color"
},
"400": {
"value": "#9A83AF",
"type": "color"
},
"500": {
"value": "#7C6491",
"type": "color"
},
"600": {
"value": "#625171",
"type": "color"
},
"700": {
"value": "#483D52",
"type": "color"
},
"800": {
"value": "#312A37",
"type": "color"
},
"900": {
"value": "#1F1B22",
"type": "color"
}
}
}
}