Nearest named color: Very Peri
#70689A
#70689A
Nearest named
Very Peri
Family
Blue
Lightness
54.5%
Chroma
0.077
Hue angle
290.9°
Temperature
Cool
Contrast on white
5.08:1 · AA
Contrast on black
3.66:1 · AA Large
Web-safe
#666699
CSS oklch()
54% 0.08 291

#70689A is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #70689A

Not just a swatch — here's how #70689A works with other colors. Named schemes with #70689A in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #70689A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 49/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 21/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 85/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #70689A

For UI
For branding
For interior
For fashion
People also use #70689A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.1:1. Use
Subtle surface Use #E4E2EA for cards and hover fills. Tint 80
Avoid beside #82699B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #70689A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #70689A;
  --color-base-rgb: 112 104 154;
  --color-base-oklch: oklch(54.5% 0.077 290.9);
  --color-50: #F6F6F9;
  --color-100: #E8E6EF;
  --color-200: #D1CEDE;
  --color-300: #AFABC5;
  --color-400: #8E88AA;
  --color-500: #6F698C;
  --color-600: #59546D;
  --color-700: #423F4F;
  --color-800: #2D2C35;
  --color-900: #1D1C21;
  --color-on-base: #FFFFFF;
}