What color is #7074EF?

#7074EF is a light, vivid blue-violet. In RGB it is rgb(112, 116, 239), and in HSL hsl(238, 80%, 69%).

Is #7074EF accessible as text?

On white, #7074EF has a contrast ratio of 3.86:1 (fails WCAG AA for body text); on black it is 5.43:1 (passes). For text placed on #7074EF, use black for the best readability.

What is the closest Tailwind color to #7074EF?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #7074EF?

#7074EF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #EFEB71. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7074EF below.

Is #7074EF good for buttons?

#7074EF works well for buttons and highlights, but use black text on #7074EF — white text only reaches 3.86:1, below the 4.5:1 needed for normal-size labels.

Is #7074EF the same as CSS mediumslateblue?

No — #7074EF is not the CSS named color mediumslateblue, but mediumslateblue (#7B68EE) is the closest CSS named color.

#7074EF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7074EF

Not just a swatch — here's how #7074EF works with other colors. Named schemes with #7074EF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #7074EF Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7074EF Secondary #7F4534 Surface #EED7C2 Accent #365247 Anchor #582239

Medium Slate Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7074EF Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Medium Slate Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #7074EF Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Medium Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7074EF Secondary #A7ADD9 Support #9D9088 Ink #18140F

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

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Color Lab

How #7074EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 17/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 40/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7074EF

For UI

For branding

For interior

For fashion

People also use #7074EF with

Baby Blue Medium Purple Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #E6E7F8 for cards and hover fills. Tint 80

Avoid beside #9771EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7074EF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7074EF;
  --color-base-rgb: 112 116 239;
  --color-base-oklch: oklch(61.8% 0.181 278.3);
  --color-50: #F1F1FE;
  --color-100: #D9DAFC;
  --color-200: #B6B8F7;
  --color-300: #8487EB;
  --color-400: #575BDB;
  --color-500: #3439C1;
  --color-600: #2F3293;
  --color-700: #272968;
  --color-800: #1D1F44;
  --color-900: #141429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-slate-blue: {
    50: '#F1F1FE',
    100: '#D9DAFC',
    200: '#B6B8F7',
    300: '#8487EB',
    400: '#575BDB',
    500: '#3439C1',
    600: '#2F3293',
    700: '#272968',
    800: '#1D1F44',
    900: '#141429',
  },
}

$base: #7074EF;
$base-ink: #141310;
$base-50: #F1F1FE;
$base-100: #D9DAFC;
$base-200: #B6B8F7;
$base-300: #8487EB;
$base-400: #575BDB;
$base-500: #3439C1;
$base-600: #2F3293;
$base-700: #272968;
$base-800: #1D1F44;
$base-900: #141429;
$base-hover: #3137E8;
$base-subtle: #D9DAF6;

{
    "color": {
        "base": {
            "value": "#7074EF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D9DAFC",
                "type": "color"
            },
            "200": {
                "value": "#B6B8F7",
                "type": "color"
            },
            "300": {
                "value": "#8487EB",
                "type": "color"
            },
            "400": {
                "value": "#575BDB",
                "type": "color"
            },
            "500": {
                "value": "#3439C1",
                "type": "color"
            },
            "600": {
                "value": "#2F3293",
                "type": "color"
            },
            "700": {
                "value": "#272968",
                "type": "color"
            },
            "800": {
                "value": "#1D1F44",
                "type": "color"
            },
            "900": {
                "value": "#141429",
                "type": "color"
            }
        }
    }
}

Palettes built on #7074EF

Color Lab

Pairs with #7074EF

UI roles & guardrails

In real applications

Scales

Every model

Export