#710477 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #710477 works with other colors. Named schemes with #710477 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #710477 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #710477 at work across the surfaces designers actually ship.
:root {
--color-base: #710477;
--color-base-rgb: 113 4 119;
--color-base-oklch: oklch(39.1% 0.179 325.7);
--color-50: #FEF0FE;
--color-100: #FBD8FD;
--color-200: #F8B1FC;
--color-300: #EE7CF4;
--color-400: #DE4CE6;
--color-500: #C429CC;
--color-600: #95279B;
--color-700: #69226D;
--color-800: #451A47;
--color-900: #2A122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FEF0FE',
100: '#FBD8FD',
200: '#F8B1FC',
300: '#EE7CF4',
400: '#DE4CE6',
500: '#C429CC',
600: '#95279B',
700: '#69226D',
800: '#451A47',
900: '#2A122B',
},
}
$base: #710477; $base-ink: #FFFFFF; $base-50: #FEF0FE; $base-100: #FBD8FD; $base-200: #F8B1FC; $base-300: #EE7CF4; $base-400: #DE4CE6; $base-500: #C429CC; $base-600: #95279B; $base-700: #69226D; $base-800: #451A47; $base-900: #2A122B; $base-hover: #5A035E; $base-subtle: #EA9CEE;
{
"color": {
"base": {
"value": "#710477",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FBD8FD",
"type": "color"
},
"200": {
"value": "#F8B1FC",
"type": "color"
},
"300": {
"value": "#EE7CF4",
"type": "color"
},
"400": {
"value": "#DE4CE6",
"type": "color"
},
"500": {
"value": "#C429CC",
"type": "color"
},
"600": {
"value": "#95279B",
"type": "color"
},
"700": {
"value": "#69226D",
"type": "color"
},
"800": {
"value": "#451A47",
"type": "color"
},
"900": {
"value": "#2A122B",
"type": "color"
}
}
}
}