Nearest named color: Purple
#710677
#710677
Nearest named
Purple
Family
Purple
Lightness
39.2%
Chroma
0.178
Hue angle
325.6°
Temperature
Neutral-leaning
Contrast on white
10.53:1 · AAA
Contrast on black
1.76:1 · Fail
Web-safe
#660066
CSS oklch()
39% 0.18 326

#710677 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #710677

Not just a swatch — here's how #710677 works with other colors. Named schemes with #710677 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

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Color Lab

How #710677 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 48/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 68/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #710677

For UI
For branding
For interior
For fashion
People also use #710677 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.5:1. Use
Subtle surface Use #EFC0F2 for cards and hover fills. Tint 80
Avoid beside #790659 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #710677 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #710677;
  --color-base-rgb: 113 6 119;
  --color-base-oklch: oklch(39.2% 0.178 325.6);
  --color-50: #FEF0FE;
  --color-100: #FBD8FD;
  --color-200: #F7B2FB;
  --color-300: #EC7EF2;
  --color-400: #DC4FE3;
  --color-500: #C22BCA;
  --color-600: #932999;
  --color-700: #68236C;
  --color-800: #441B46;
  --color-900: #2A122B;
  --color-on-base: #FFFFFF;
}