#710678 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #710678 works with other colors. Named schemes with #710678 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #710678 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #710678 at work across the surfaces designers actually ship.
:root {
--color-base: #710678;
--color-base-rgb: 113 6 120;
--color-base-oklch: oklch(39.2% 0.179 325.2);
--color-50: #FDF0FE;
--color-100: #FBD8FD;
--color-200: #F6B2FB;
--color-300: #EA7EF2;
--color-400: #DA4FE3;
--color-500: #BF2BCA;
--color-600: #912999;
--color-700: #67236C;
--color-800: #431B46;
--color-900: #29122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF0FE',
100: '#FBD8FD',
200: '#F6B2FB',
300: '#EA7EF2',
400: '#DA4FE3',
500: '#BF2BCA',
600: '#912999',
700: '#67236C',
800: '#431B46',
900: '#29122B',
},
}
$base: #710678; $base-ink: #FFFFFF; $base-50: #FDF0FE; $base-100: #FBD8FD; $base-200: #F6B2FB; $base-300: #EA7EF2; $base-400: #DA4FE3; $base-500: #BF2BCA; $base-600: #912999; $base-700: #67236C; $base-800: #431B46; $base-900: #29122B; $base-hover: #5B0561; $base-subtle: #E89EED;
{
"color": {
"base": {
"value": "#710678",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FBD8FD",
"type": "color"
},
"200": {
"value": "#F6B2FB",
"type": "color"
},
"300": {
"value": "#EA7EF2",
"type": "color"
},
"400": {
"value": "#DA4FE3",
"type": "color"
},
"500": {
"value": "#BF2BCA",
"type": "color"
},
"600": {
"value": "#912999",
"type": "color"
},
"700": {
"value": "#67236C",
"type": "color"
},
"800": {
"value": "#431B46",
"type": "color"
},
"900": {
"value": "#29122B",
"type": "color"
}
}
}
}