#710D70 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #710D70 works with other colors. Named schemes with #710D70 in its natural role, and a note on why the supporting colors balance it.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
How #710D70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #710D70 at work across the surfaces designers actually ship.
:root {
--color-base: #710D70;
--color-base-rgb: 113 13 112;
--color-base-oklch: oklch(39.0% 0.168 328.7);
--color-50: #FEF1FE;
--color-100: #FCDAFB;
--color-200: #F6B6F5;
--color-300: #EB85E9;
--color-400: #DA58D8;
--color-500: #C035BE;
--color-600: #923090;
--color-700: #672866;
--color-800: #431D43;
--color-900: #291429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FEF1FE',
100: '#FCDAFB',
200: '#F6B6F5',
300: '#EB85E9',
400: '#DA58D8',
500: '#C035BE',
600: '#923090',
700: '#672866',
800: '#431D43',
900: '#291429',
},
}
$base: #710D70; $base-ink: #FFFFFF; $base-50: #FEF1FE; $base-100: #FCDAFB; $base-200: #F6B6F5; $base-300: #EB85E9; $base-400: #DA58D8; $base-500: #C035BE; $base-600: #923090; $base-700: #672866; $base-800: #431D43; $base-900: #291429; $base-hover: #5B0B5A; $base-subtle: #E8A3E7;
{
"color": {
"base": {
"value": "#710D70",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FE",
"type": "color"
},
"100": {
"value": "#FCDAFB",
"type": "color"
},
"200": {
"value": "#F6B6F5",
"type": "color"
},
"300": {
"value": "#EB85E9",
"type": "color"
},
"400": {
"value": "#DA58D8",
"type": "color"
},
"500": {
"value": "#C035BE",
"type": "color"
},
"600": {
"value": "#923090",
"type": "color"
},
"700": {
"value": "#672866",
"type": "color"
},
"800": {
"value": "#431D43",
"type": "color"
},
"900": {
"value": "#291429",
"type": "color"
}
}
}
}