#710D7D is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #710D7D works with other colors. Named schemes with #710D7D in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #710D7D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #710D7D at work across the surfaces designers actually ship.
:root {
--color-base: #710D7D;
--color-base-rgb: 113 13 125;
--color-base-oklch: oklch(39.9% 0.178 322.9);
--color-50: #FDF1FE;
--color-100: #F9D9FC;
--color-200: #F1B5F7;
--color-300: #E183EC;
--color-400: #CF56DC;
--color-500: #B333C2;
--color-600: #892E93;
--color-700: #622768;
--color-800: #401D44;
--color-900: #27142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF1FE',
100: '#F9D9FC',
200: '#F1B5F7',
300: '#E183EC',
400: '#CF56DC',
500: '#B333C2',
600: '#892E93',
700: '#622768',
800: '#401D44',
900: '#27142A',
},
}
$base: #710D7D; $base-ink: #FFFFFF; $base-50: #FDF1FE; $base-100: #F9D9FC; $base-200: #F1B5F7; $base-300: #E183EC; $base-400: #CF56DC; $base-500: #B333C2; $base-600: #892E93; $base-700: #622768; $base-800: #401D44; $base-900: #27142A; $base-hover: #5B0A64; $base-subtle: #E3A5EA;
{
"color": {
"base": {
"value": "#710D7D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#F9D9FC",
"type": "color"
},
"200": {
"value": "#F1B5F7",
"type": "color"
},
"300": {
"value": "#E183EC",
"type": "color"
},
"400": {
"value": "#CF56DC",
"type": "color"
},
"500": {
"value": "#B333C2",
"type": "color"
},
"600": {
"value": "#892E93",
"type": "color"
},
"700": {
"value": "#622768",
"type": "color"
},
"800": {
"value": "#401D44",
"type": "color"
},
"900": {
"value": "#27142A",
"type": "color"
}
}
}
}