#712388 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #712388 works with other colors. Named schemes with #712388 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #712388 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712388 at work across the surfaces designers actually ship.
:root {
--color-base: #712388;
--color-base-rgb: 113 35 136;
--color-base-oklch: oklch(42.3% 0.167 317.3);
--color-50: #FAF2FC;
--color-100: #F1DEF7;
--color-200: #E3BEEE;
--color-300: #CC92DE;
--color-400: #B368CA;
--color-500: #9646AE;
--color-600: #743C86;
--color-700: #54305F;
--color-800: #38223F;
--color-900: #231727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#FAF2FC',
100: '#F1DEF7',
200: '#E3BEEE',
300: '#CC92DE',
400: '#B368CA',
500: '#9646AE',
600: '#743C86',
700: '#54305F',
800: '#38223F',
900: '#231727',
},
}
$base: #712388; $base-ink: #FFFFFF; $base-50: #FAF2FC; $base-100: #F1DEF7; $base-200: #E3BEEE; $base-300: #CC92DE; $base-400: #B368CA; $base-500: #9646AE; $base-600: #743C86; $base-700: #54305F; $base-800: #38223F; $base-900: #231727; $base-hover: #5B1C6E; $base-subtle: #D9B6E3;
{
"color": {
"base": {
"value": "#712388",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FC",
"type": "color"
},
"100": {
"value": "#F1DEF7",
"type": "color"
},
"200": {
"value": "#E3BEEE",
"type": "color"
},
"300": {
"value": "#CC92DE",
"type": "color"
},
"400": {
"value": "#B368CA",
"type": "color"
},
"500": {
"value": "#9646AE",
"type": "color"
},
"600": {
"value": "#743C86",
"type": "color"
},
"700": {
"value": "#54305F",
"type": "color"
},
"800": {
"value": "#38223F",
"type": "color"
},
"900": {
"value": "#231727",
"type": "color"
}
}
}
}