#71243E is a deep, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #71243E works with other colors. Named schemes with #71243E in its natural role, and a note on why the supporting colors balance it.
Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.
How #71243E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #71243E at work across the surfaces designers actually ship.
:root {
--color-base: #71243E;
--color-base-rgb: 113 36 62;
--color-base-oklch: oklch(38.6% 0.111 3.1);
--color-50: #FCF3F6;
--color-100: #F6DFE7;
--color-200: #EBC1CF;
--color-300: #D996AC;
--color-400: #C46E8B;
--color-500: #A84D6B;
--color-600: #814156;
--color-700: #5C3240;
--color-800: #3D242C;
--color-900: #26181C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
wine-red: {
50: '#FCF3F6',
100: '#F6DFE7',
200: '#EBC1CF',
300: '#D996AC',
400: '#C46E8B',
500: '#A84D6B',
600: '#814156',
700: '#5C3240',
800: '#3D242C',
900: '#26181C',
},
}
$base: #71243E; $base-ink: #FFFFFF; $base-50: #FCF3F6; $base-100: #F6DFE7; $base-200: #EBC1CF; $base-300: #D996AC; $base-400: #C46E8B; $base-500: #A84D6B; $base-600: #814156; $base-700: #5C3240; $base-800: #3D242C; $base-900: #26181C; $base-hover: #5A1C31; $base-subtle: #DEB3C2;
{
"color": {
"base": {
"value": "#71243E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F6",
"type": "color"
},
"100": {
"value": "#F6DFE7",
"type": "color"
},
"200": {
"value": "#EBC1CF",
"type": "color"
},
"300": {
"value": "#D996AC",
"type": "color"
},
"400": {
"value": "#C46E8B",
"type": "color"
},
"500": {
"value": "#A84D6B",
"type": "color"
},
"600": {
"value": "#814156",
"type": "color"
},
"700": {
"value": "#5C3240",
"type": "color"
},
"800": {
"value": "#3D242C",
"type": "color"
},
"900": {
"value": "#26181C",
"type": "color"
}
}
}
}