#712A98 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #712A98 works with other colors. Named schemes with #712A98 in its natural role, and a note on why the supporting colors balance it.
Rebecca Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rebecca Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rebecca Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Rebecca Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rebecca Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rebecca Purple carrying the quiet middle.
How #712A98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712A98 at work across the surfaces designers actually ship.
:root {
--color-base: #712A98;
--color-base-rgb: 113 42 152;
--color-base-oklch: oklch(44.2% 0.174 310.7);
--color-50: #F9F3FC;
--color-100: #EEDEF7;
--color-200: #DDBFED;
--color-300: #C393DC;
--color-400: #A76AC8;
--color-500: #8948AD;
--color-600: #6C3D84;
--color-700: #4E305E;
--color-800: #35233E;
--color-900: #211726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
rebecca-purple: {
50: '#F9F3FC',
100: '#EEDEF7',
200: '#DDBFED',
300: '#C393DC',
400: '#A76AC8',
500: '#8948AD',
600: '#6C3D84',
700: '#4E305E',
800: '#35233E',
900: '#211726',
},
}
$base: #712A98; $base-ink: #FFFFFF; $base-50: #F9F3FC; $base-100: #EEDEF7; $base-200: #DDBFED; $base-300: #C393DC; $base-400: #A76AC8; $base-500: #8948AD; $base-600: #6C3D84; $base-700: #4E305E; $base-800: #35233E; $base-900: #211726; $base-hover: #5B217A; $base-subtle: #D6BBE4;
{
"color": {
"base": {
"value": "#712A98",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FC",
"type": "color"
},
"100": {
"value": "#EEDEF7",
"type": "color"
},
"200": {
"value": "#DDBFED",
"type": "color"
},
"300": {
"value": "#C393DC",
"type": "color"
},
"400": {
"value": "#A76AC8",
"type": "color"
},
"500": {
"value": "#8948AD",
"type": "color"
},
"600": {
"value": "#6C3D84",
"type": "color"
},
"700": {
"value": "#4E305E",
"type": "color"
},
"800": {
"value": "#35233E",
"type": "color"
},
"900": {
"value": "#211726",
"type": "color"
}
}
}
}