Nearest named color: Rebecca Purple
#712A98
#712A98
Nearest named
Rebecca Purple
Family
Purple
Lightness
44.2%
Chroma
0.174
Hue angle
310.7°
Temperature
Neutral-leaning
Contrast on white
8.44:1 · AAA
Contrast on black
2.20:1 · Fail
Web-safe
#663399
CSS oklch()
44% 0.17 311

#712A98 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #712A98

Not just a swatch — here's how #712A98 works with other colors. Named schemes with #712A98 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Rebecca Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Rebecca Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Rebecca Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Rebecca Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Rebecca Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rebecca Purple carrying the quiet middle.

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Color Lab

How #712A98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 42/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 59/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 35/100
Low
A faint retro warmth without tipping into sepia.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 47/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 11/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #712A98

For UI
For branding
For interior
For fashion
People also use #712A98 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.4:1. Use
Subtle surface Use #E3D2EC for cards and hover fills. Tint 80
Avoid beside #962A98 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #712A98 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #712A98;
  --color-base-rgb: 113 42 152;
  --color-base-oklch: oklch(44.2% 0.174 310.7);
  --color-50: #F9F3FC;
  --color-100: #EEDEF7;
  --color-200: #DDBFED;
  --color-300: #C393DC;
  --color-400: #A76AC8;
  --color-500: #8948AD;
  --color-600: #6C3D84;
  --color-700: #4E305E;
  --color-800: #35233E;
  --color-900: #211726;
  --color-on-base: #FFFFFF;
}