#712CAA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #712CAA works with other colors. Named schemes with #712CAA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #712CAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712CAA at work across the surfaces designers actually ship.
:root {
--color-base: #712CAA;
--color-base-rgb: 113 44 170;
--color-base-oklch: oklch(45.8% 0.190 304.8);
--color-50: #F8F2FC;
--color-100: #ECDEF7;
--color-200: #D9BEEE;
--color-300: #BB92DE;
--color-400: #9E68CA;
--color-500: #8046AE;
--color-600: #653C86;
--color-700: #4A305F;
--color-800: #32223F;
--color-900: #1F1727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F2FC',
100: '#ECDEF7',
200: '#D9BEEE',
300: '#BB92DE',
400: '#9E68CA',
500: '#8046AE',
600: '#653C86',
700: '#4A305F',
800: '#32223F',
900: '#1F1727',
},
}
$base: #712CAA; $base-ink: #FFFFFF; $base-50: #F8F2FC; $base-100: #ECDEF7; $base-200: #D9BEEE; $base-300: #BB92DE; $base-400: #9E68CA; $base-500: #8046AE; $base-600: #653C86; $base-700: #4A305F; $base-800: #32223F; $base-900: #1F1727; $base-hover: #5B2388; $base-subtle: #D5BFE7;
{
"color": {
"base": {
"value": "#712CAA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#ECDEF7",
"type": "color"
},
"200": {
"value": "#D9BEEE",
"type": "color"
},
"300": {
"value": "#BB92DE",
"type": "color"
},
"400": {
"value": "#9E68CA",
"type": "color"
},
"500": {
"value": "#8046AE",
"type": "color"
},
"600": {
"value": "#653C86",
"type": "color"
},
"700": {
"value": "#4A305F",
"type": "color"
},
"800": {
"value": "#32223F",
"type": "color"
},
"900": {
"value": "#1F1727",
"type": "color"
}
}
}
}