#712D91 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #712D91 works with other colors. Named schemes with #712D91 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
How #712D91 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712D91 at work across the surfaces designers actually ship.
:root {
--color-base: #712D91;
--color-base-rgb: 113 45 145;
--color-base-oklch: oklch(44.1% 0.163 312.9);
--color-50: #F9F3FC;
--color-100: #EFDFF6;
--color-200: #DEC1EC;
--color-300: #C495DA;
--color-400: #A96DC5;
--color-500: #8C4CA9;
--color-600: #6D4082;
--color-700: #4F325D;
--color-800: #35243D;
--color-900: #211726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F9F3FC',
100: '#EFDFF6',
200: '#DEC1EC',
300: '#C495DA',
400: '#A96DC5',
500: '#8C4CA9',
600: '#6D4082',
700: '#4F325D',
800: '#35243D',
900: '#211726',
},
}
$base: #712D91; $base-ink: #FFFFFF; $base-50: #F9F3FC; $base-100: #EFDFF6; $base-200: #DEC1EC; $base-300: #C495DA; $base-400: #A96DC5; $base-500: #8C4CA9; $base-600: #6D4082; $base-700: #4F325D; $base-800: #35243D; $base-900: #211726; $base-hover: #5A2373; $base-subtle: #D6BBE2;
{
"color": {
"base": {
"value": "#712D91",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FC",
"type": "color"
},
"100": {
"value": "#EFDFF6",
"type": "color"
},
"200": {
"value": "#DEC1EC",
"type": "color"
},
"300": {
"value": "#C495DA",
"type": "color"
},
"400": {
"value": "#A96DC5",
"type": "color"
},
"500": {
"value": "#8C4CA9",
"type": "color"
},
"600": {
"value": "#6D4082",
"type": "color"
},
"700": {
"value": "#4F325D",
"type": "color"
},
"800": {
"value": "#35243D",
"type": "color"
},
"900": {
"value": "#211726",
"type": "color"
}
}
}
}