#714488 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #714488 works with other colors. Named schemes with #714488 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
How #714488 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #714488 at work across the surfaces designers actually ship.
:root {
--color-base: #714488;
--color-base-rgb: 113 68 136;
--color-base-oklch: oklch(46.8% 0.116 313.2);
--color-50: #F8F5FA;
--color-100: #EDE3F2;
--color-200: #DBC9E4;
--color-300: #BFA2CD;
--color-400: #A27EB4;
--color-500: #845D97;
--color-600: #684C75;
--color-700: #4C3A55;
--color-800: #332938;
--color-900: #201A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5FA',
100: '#EDE3F2',
200: '#DBC9E4',
300: '#BFA2CD',
400: '#A27EB4',
500: '#845D97',
600: '#684C75',
700: '#4C3A55',
800: '#332938',
900: '#201A23',
},
}
$base: #714488; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #EDE3F2; $base-200: #DBC9E4; $base-300: #BFA2CD; $base-400: #A27EB4; $base-500: #845D97; $base-600: #684C75; $base-700: #4C3A55; $base-800: #332938; $base-900: #201A23; $base-hover: #5B376D; $base-subtle: #D5C6DD;
{
"color": {
"base": {
"value": "#714488",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EDE3F2",
"type": "color"
},
"200": {
"value": "#DBC9E4",
"type": "color"
},
"300": {
"value": "#BFA2CD",
"type": "color"
},
"400": {
"value": "#A27EB4",
"type": "color"
},
"500": {
"value": "#845D97",
"type": "color"
},
"600": {
"value": "#684C75",
"type": "color"
},
"700": {
"value": "#4C3A55",
"type": "color"
},
"800": {
"value": "#332938",
"type": "color"
},
"900": {
"value": "#201A23",
"type": "color"
}
}
}
}