#71467F is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #71467F works with other colors. Named schemes with #71467F in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
How #71467F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #71467F at work across the surfaces designers actually ship.
:root {
--color-base: #71467F;
--color-base-rgb: 113 70 127;
--color-base-oklch: oklch(46.7% 0.102 317.5);
--color-50: #F9F5FA;
--color-100: #EEE4F1;
--color-200: #DCCAE2;
--color-300: #C1A5CA;
--color-400: #A581B1;
--color-500: #876194;
--color-600: #6A4F73;
--color-700: #4D3C53;
--color-800: #342937;
--color-900: #211B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F9F5FA',
100: '#EEE4F1',
200: '#DCCAE2',
300: '#C1A5CA',
400: '#A581B1',
500: '#876194',
600: '#6A4F73',
700: '#4D3C53',
800: '#342937',
900: '#211B23',
},
}
$base: #71467F; $base-ink: #FFFFFF; $base-50: #F9F5FA; $base-100: #EEE4F1; $base-200: #DCCAE2; $base-300: #C1A5CA; $base-400: #A581B1; $base-500: #876194; $base-600: #6A4F73; $base-700: #4D3C53; $base-800: #342937; $base-900: #211B23; $base-hover: #5B3867; $base-subtle: #D5C6DB;
{
"color": {
"base": {
"value": "#71467F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5FA",
"type": "color"
},
"100": {
"value": "#EEE4F1",
"type": "color"
},
"200": {
"value": "#DCCAE2",
"type": "color"
},
"300": {
"value": "#C1A5CA",
"type": "color"
},
"400": {
"value": "#A581B1",
"type": "color"
},
"500": {
"value": "#876194",
"type": "color"
},
"600": {
"value": "#6A4F73",
"type": "color"
},
"700": {
"value": "#4D3C53",
"type": "color"
},
"800": {
"value": "#342937",
"type": "color"
},
"900": {
"value": "#211B23",
"type": "color"
}
}
}
}