What color is #720240?

#720240 is a dark, vivid pink. In RGB it is rgb(114, 2, 64), and in HSL hsl(327, 97%, 23%).

Is #720240 accessible as text?

On white, #720240 has a contrast ratio of 11.68:1 (passes WCAG AA for body text); on black it is 1.80:1 (fails). For text placed on #720240, use white for the best readability.

What is the closest Tailwind color to #720240?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #720240?

#720240 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #027435. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720240 below.

Is #720240 good for buttons?

#720240 works well for buttons and highlights, but use white text on #720240 — black text only reaches 1.80:1, below the 4.5:1 needed for normal-size labels.

Is #720240 the same as CSS maroon?

No — #720240 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#720240 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720240

Not just a swatch — here's how #720240 works with other colors. Named schemes with #720240 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #720240 Anchor #141210 Accent #D49C50 Secondary #312529 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720240 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720240 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #440010

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #720240 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720240 Secondary #7C5864 Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #720240 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 21/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720240

For UI

For branding

For interior

For fashion

People also use #720240 with

Mauveine Maroon Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.7:1. Use

Subtle surface Use #F3BCDA for cards and hover fills. Tint 80

Avoid beside #74021A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720240 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720240;
  --color-base-rgb: 114 2 64;
  --color-base-oklch: oklch(36.1% 0.146 355.9);
  --color-50: #FEF0F8;
  --color-100: #FDD8EC;
  --color-200: #FCB1DA;
  --color-300: #F679BE;
  --color-400: #E949A1;
  --color-500: #D02583;
  --color-600: #9D2567;
  --color-700: #6F204B;
  --color-800: #481933;
  --color-900: #2C1120;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F8',
    100: '#FDD8EC',
    200: '#FCB1DA',
    300: '#F679BE',
    400: '#E949A1',
    500: '#D02583',
    600: '#9D2567',
    700: '#6F204B',
    800: '#481933',
    900: '#2C1120',
  },
}

$base: #720240;
$base-ink: #FFFFFF;
$base-50: #FEF0F8;
$base-100: #FDD8EC;
$base-200: #FCB1DA;
$base-300: #F679BE;
$base-400: #E949A1;
$base-500: #D02583;
$base-600: #9D2567;
$base-700: #6F204B;
$base-800: #481933;
$base-900: #2C1120;
$base-hover: #5C0133;
$base-subtle: #F099C8;

{
    "color": {
        "base": {
            "value": "#720240",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F8",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EC",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DA",
                "type": "color"
            },
            "300": {
                "value": "#F679BE",
                "type": "color"
            },
            "400": {
                "value": "#E949A1",
                "type": "color"
            },
            "500": {
                "value": "#D02583",
                "type": "color"
            },
            "600": {
                "value": "#9D2567",
                "type": "color"
            },
            "700": {
                "value": "#6F204B",
                "type": "color"
            },
            "800": {
                "value": "#481933",
                "type": "color"
            },
            "900": {
                "value": "#2C1120",
                "type": "color"
            }
        }
    }
}

Palettes built on #720240

Color Lab

Pairs with #720240

UI roles & guardrails

In real applications

Scales

Every model

Export