What color is #720261?

#720261 is a dark, vivid purple. In RGB it is rgb(114, 2, 97), and in HSL hsl(309, 97%, 23%).

Is #720261 accessible as text?

On white, #720261 has a contrast ratio of 11.07:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #720261, use white for the best readability.

What is the closest Tailwind color to #720261?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #720261?

#720261 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #027413. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720261 below.

Is #720261 good for buttons?

#720261 works well for buttons and highlights, but use white text on #720261 — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #720261 the same as CSS purple?

No — #720261 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#720261 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720261

Not just a swatch — here's how #720261 works with other colors. Named schemes with #720261 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #720261 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720261 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720261 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #480027

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #720261 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720261 Secondary #7E5C75 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #720261 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720261

For UI

For branding

For interior

For fashion

People also use #720261 with

Indigo Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.1:1. Use

Subtle surface Use #F3BCEB for cards and hover fills. Tint 80

Avoid beside #74023D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720261 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720261;
  --color-base-rgb: 114 2 97;
  --color-base-oklch: oklch(37.7% 0.165 336.6);
  --color-50: #FEF0FC;
  --color-100: #FDD8F8;
  --color-200: #FCB1F0;
  --color-300: #F679E3;
  --color-400: #E949D1;
  --color-500: #D025B6;
  --color-600: #9D258B;
  --color-700: #6F2063;
  --color-800: #481941;
  --color-900: #2C1128;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FC',
    100: '#FDD8F8',
    200: '#FCB1F0',
    300: '#F679E3',
    400: '#E949D1',
    500: '#D025B6',
    600: '#9D258B',
    700: '#6F2063',
    800: '#481941',
    900: '#2C1128',
  },
}

$base: #720261;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F8;
$base-200: #FCB1F0;
$base-300: #F679E3;
$base-400: #E949D1;
$base-500: #D025B6;
$base-600: #9D258B;
$base-700: #6F2063;
$base-800: #481941;
$base-900: #2C1128;
$base-hover: #5C014F;
$base-subtle: #F099E2;

{
    "color": {
        "base": {
            "value": "#720261",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F0",
                "type": "color"
            },
            "300": {
                "value": "#F679E3",
                "type": "color"
            },
            "400": {
                "value": "#E949D1",
                "type": "color"
            },
            "500": {
                "value": "#D025B6",
                "type": "color"
            },
            "600": {
                "value": "#9D258B",
                "type": "color"
            },
            "700": {
                "value": "#6F2063",
                "type": "color"
            },
            "800": {
                "value": "#481941",
                "type": "color"
            },
            "900": {
                "value": "#2C1128",
                "type": "color"
            }
        }
    }
}

Palettes built on #720261

Color Lab

Pairs with #720261

UI roles & guardrails

In real applications

Scales

Every model

Export