What color is #720365?

#720365 is a dark, vivid purple. In RGB it is rgb(114, 3, 101), and in HSL hsl(307, 95%, 23%).

Is #720365 accessible as text?

On white, #720365 has a contrast ratio of 10.96:1 (passes WCAG AA for body text); on black it is 1.92:1 (fails). For text placed on #720365, use white for the best readability.

What is the closest Tailwind color to #720365?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #720365?

#720365 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #037210. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720365 below.

Is #720365 good for buttons?

#720365 works well for buttons and highlights, but use white text on #720365 — black text only reaches 1.92:1, below the 4.5:1 needed for normal-size labels.

Is #720365 the same as CSS purple?

No — #720365 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#720365 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720365

Not just a swatch — here's how #720365 works with other colors. Named schemes with #720365 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #720365 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #720365 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #720365 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #720365 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720365 Secondary #7E5C77 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #720365 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720365

For UI

For branding

For interior

For fashion

People also use #720365 with

Indigo Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #F3BDEC for cards and hover fills. Tint 80

Avoid beside #720340 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720365 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720365;
  --color-base-rgb: 114 3 101;
  --color-base-oklch: oklch(38.0% 0.167 334.5);
  --color-50: #FEF0FD;
  --color-100: #FDD8F9;
  --color-200: #FCB1F3;
  --color-300: #F57AE7;
  --color-400: #E84AD5;
  --color-500: #CE27BB;
  --color-600: #9C268E;
  --color-700: #6E2165;
  --color-800: #471A42;
  --color-900: #2B1228;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FD',
    100: '#FDD8F9',
    200: '#FCB1F3',
    300: '#F57AE7',
    400: '#E84AD5',
    500: '#CE27BB',
    600: '#9C268E',
    700: '#6E2165',
    800: '#471A42',
    900: '#2B1228',
  },
}

$base: #720365;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8F9;
$base-200: #FCB1F3;
$base-300: #F57AE7;
$base-400: #E84AD5;
$base-500: #CE27BB;
$base-600: #9C268E;
$base-700: #6E2165;
$base-800: #471A42;
$base-900: #2B1228;
$base-hover: #5B0251;
$base-subtle: #EF9AE5;

{
    "color": {
        "base": {
            "value": "#720365",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F9",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F3",
                "type": "color"
            },
            "300": {
                "value": "#F57AE7",
                "type": "color"
            },
            "400": {
                "value": "#E84AD5",
                "type": "color"
            },
            "500": {
                "value": "#CE27BB",
                "type": "color"
            },
            "600": {
                "value": "#9C268E",
                "type": "color"
            },
            "700": {
                "value": "#6E2165",
                "type": "color"
            },
            "800": {
                "value": "#471A42",
                "type": "color"
            },
            "900": {
                "value": "#2B1228",
                "type": "color"
            }
        }
    }
}

Palettes built on #720365

Color Lab

Pairs with #720365

UI roles & guardrails

In real applications

Scales

Every model

Export