#720416 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #720416 works with other colors. Named schemes with #720416 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.
Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.
How #720416 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #720416 at work across the surfaces designers actually ship.
:root {
--color-base: #720416;
--color-base-rgb: 114 4 22;
--color-base-oklch: oklch(35.1% 0.138 22.1);
--color-50: #FEF0F3;
--color-100: #FDD8DE;
--color-200: #FCB1BD;
--color-300: #F47C90;
--color-400: #E64C66;
--color-500: #CC2944;
--color-600: #9B273A;
--color-700: #6D222E;
--color-800: #471A22;
--color-900: #2B1216;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
burgundy: {
50: '#FEF0F3',
100: '#FDD8DE',
200: '#FCB1BD',
300: '#F47C90',
400: '#E64C66',
500: '#CC2944',
600: '#9B273A',
700: '#6D222E',
800: '#471A22',
900: '#2B1216',
},
}
$base: #720416; $base-ink: #FFFFFF; $base-50: #FEF0F3; $base-100: #FDD8DE; $base-200: #FCB1BD; $base-300: #F47C90; $base-400: #E64C66; $base-500: #CC2944; $base-600: #9B273A; $base-700: #6D222E; $base-800: #471A22; $base-900: #2B1216; $base-hover: #5B0312; $base-subtle: #EE9AA8;
{
"color": {
"base": {
"value": "#720416",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F3",
"type": "color"
},
"100": {
"value": "#FDD8DE",
"type": "color"
},
"200": {
"value": "#FCB1BD",
"type": "color"
},
"300": {
"value": "#F47C90",
"type": "color"
},
"400": {
"value": "#E64C66",
"type": "color"
},
"500": {
"value": "#CC2944",
"type": "color"
},
"600": {
"value": "#9B273A",
"type": "color"
},
"700": {
"value": "#6D222E",
"type": "color"
},
"800": {
"value": "#471A22",
"type": "color"
},
"900": {
"value": "#2B1216",
"type": "color"
}
}
}
}