#72046E is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #72046E works with other colors. Named schemes with #72046E in its natural role, and a note on why the supporting colors balance it.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
How #72046E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #72046E at work across the surfaces designers actually ship.
:root {
--color-base: #72046E;
--color-base-rgb: 114 4 110;
--color-base-oklch: oklch(38.6% 0.173 330.2);
--color-50: #FEF0FE;
--color-100: #FDD8FC;
--color-200: #FCB1F9;
--color-300: #F47CF0;
--color-400: #E64CE1;
--color-500: #CC29C7;
--color-600: #9B2797;
--color-700: #6D226A;
--color-800: #471A45;
--color-900: #2B122A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FEF0FE',
100: '#FDD8FC',
200: '#FCB1F9',
300: '#F47CF0',
400: '#E64CE1',
500: '#CC29C7',
600: '#9B2797',
700: '#6D226A',
800: '#471A45',
900: '#2B122A',
},
}
$base: #72046E; $base-ink: #FFFFFF; $base-50: #FEF0FE; $base-100: #FDD8FC; $base-200: #FCB1F9; $base-300: #F47CF0; $base-400: #E64CE1; $base-500: #CC29C7; $base-600: #9B2797; $base-700: #6D226A; $base-800: #471A45; $base-900: #2B122A; $base-hover: #5B0358; $base-subtle: #EE9AEB;
{
"color": {
"base": {
"value": "#72046E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FDD8FC",
"type": "color"
},
"200": {
"value": "#FCB1F9",
"type": "color"
},
"300": {
"value": "#F47CF0",
"type": "color"
},
"400": {
"value": "#E64CE1",
"type": "color"
},
"500": {
"value": "#CC29C7",
"type": "color"
},
"600": {
"value": "#9B2797",
"type": "color"
},
"700": {
"value": "#6D226A",
"type": "color"
},
"800": {
"value": "#471A45",
"type": "color"
},
"900": {
"value": "#2B122A",
"type": "color"
}
}
}
}