What color is #72069D?

#72069D is a dark, vivid purple. In RGB it is rgb(114, 6, 157), and in HSL hsl(283, 93%, 32%).

Is #72069D accessible as text?

On white, #72069D has a contrast ratio of 9.42:1 (passes WCAG AA for body text); on black it is 2.23:1 (fails). For text placed on #72069D, use white for the best readability.

What is the closest Tailwind color to #72069D?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #72069D?

#72069D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #319D06. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #72069D below.

Is #72069D good for buttons?

#72069D works well for buttons and highlights, but use white text on #72069D — black text only reaches 2.23:1, below the 4.5:1 needed for normal-size labels.

Is #72069D the same as CSS rebeccapurple?

No — #72069D is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#72069D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #72069D

Not just a swatch — here's how #72069D works with other colors. Named schemes with #72069D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #72069D Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #72069D Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9345BC

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #72069D Secondary #846995 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #72069D Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #72069D Secondary #E86B68 Accent #F39546 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #72069D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 80/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #72069D

For UI

For branding

For interior

For fashion

People also use #72069D with

Medium Blue Mardi Gras Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.4:1. Use

Subtle surface Use #E6C5F4 for cards and hover fills. Tint 80

Avoid beside #9D0696 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72069D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #72069D;
  --color-base-rgb: 114 6 157;
  --color-base-oklch: oklch(42.3% 0.208 311.8);
  --color-50: #FAF0FE;
  --color-100: #F3D8FD;
  --color-200: #E6B1FC;
  --color-300: #D27CF4;
  --color-400: #BA4CE6;
  --color-500: #9E29CC;
  --color-600: #7A279B;
  --color-700: #58226D;
  --color-800: #3A1A47;
  --color-900: #24122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#FAF0FE',
    100: '#F3D8FD',
    200: '#E6B1FC',
    300: '#D27CF4',
    400: '#BA4CE6',
    500: '#9E29CC',
    600: '#7A279B',
    700: '#58226D',
    800: '#3A1A47',
    900: '#24122B',
  },
}

$base: #72069D;
$base-ink: #FFFFFF;
$base-50: #FAF0FE;
$base-100: #F3D8FD;
$base-200: #E6B1FC;
$base-300: #D27CF4;
$base-400: #BA4CE6;
$base-500: #9E29CC;
$base-600: #7A279B;
$base-700: #58226D;
$base-800: #3A1A47;
$base-900: #24122B;
$base-hover: #5C057E;
$base-subtle: #DBA6F0;

{
    "color": {
        "base": {
            "value": "#72069D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F3D8FD",
                "type": "color"
            },
            "200": {
                "value": "#E6B1FC",
                "type": "color"
            },
            "300": {
                "value": "#D27CF4",
                "type": "color"
            },
            "400": {
                "value": "#BA4CE6",
                "type": "color"
            },
            "500": {
                "value": "#9E29CC",
                "type": "color"
            },
            "600": {
                "value": "#7A279B",
                "type": "color"
            },
            "700": {
                "value": "#58226D",
                "type": "color"
            },
            "800": {
                "value": "#3A1A47",
                "type": "color"
            },
            "900": {
                "value": "#24122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #72069D

Color Lab

Pairs with #72069D

UI roles & guardrails

In real applications

Scales

Every model

Export