Nearest named color: Burgundy
#720A2D
#720A2D
Nearest named
Burgundy
Family
Pink
Lightness
35.9%
Chroma
0.135
Hue angle
9.5°
Temperature
Warm
Contrast on white
11.69:1 · AAA
Contrast on black
1.59:1 · Fail
Web-safe
#660033
CSS oklch()
36% 0.14 9

#720A2D is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #720A2D

Not just a swatch — here's how #720A2D works with other colors. Named schemes with #720A2D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Minimal Editorial Surface · 5 colors

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

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Color Lab

How #720A2D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 66/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 49/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 51/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 52/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 60/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720A2D

For UI
For branding
For interior
For fashion
People also use #720A2D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.7:1. Use
Subtle surface Use #F0C1D0 for cards and hover fills. Tint 80
Avoid beside #710A0A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720A2D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #720A2D;
  --color-base-rgb: 114 10 45;
  --color-base-oklch: oklch(35.9% 0.135 9.5);
  --color-50: #FEF0F5;
  --color-100: #FDD8E5;
  --color-200: #F8B4CB;
  --color-300: #EE81A6;
  --color-400: #DF5382;
  --color-500: #C43062;
  --color-600: #952D4F;
  --color-700: #69253C;
  --color-800: #451C2A;
  --color-900: #2A131B;
  --color-on-base: #FFFFFF;
}