What color is #720A91?

#720A91 is a dark, vivid purple. In RGB it is rgb(114, 10, 145), and in HSL hsl(286, 87%, 30%).

Is #720A91 accessible as text?

On white, #720A91 has a contrast ratio of 9.69:1 (passes WCAG AA for body text); on black it is 2.17:1 (fails). For text placed on #720A91, use white for the best readability.

What is the closest Tailwind color to #720A91?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #720A91?

#720A91 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #298F0A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720A91 below.

Is #720A91 good for buttons?

#720A91 works well for buttons and highlights, but use white text on #720A91 — black text only reaches 2.17:1, below the 4.5:1 needed for normal-size labels.

Is #720A91 the same as CSS purple?

No — #720A91 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#720A91 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720A91

Not just a swatch — here's how #720A91 works with other colors. Named schemes with #720A91 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #720A91 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #720A91 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9344B1

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #720A91 Secondary #83678E Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #720A91 Secondary #E86B67 Accent #F29645 Anchor #593A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #720A91 Secondary #7E4630 Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #720A91 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720A91

For UI

For branding

For interior

For fashion

People also use #720A91 with

Zaffre Mardi Gras Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.7:1. Use

Subtle surface Use #E7C5F2 for cards and hover fills. Tint 80

Avoid beside #8F0A82 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720A91 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720A91;
  --color-base-rgb: 114 10 145;
  --color-base-oklch: oklch(41.5% 0.196 315.7);
  --color-50: #FBF0FE;
  --color-100: #F5D8FD;
  --color-200: #E9B3FA;
  --color-300: #D67FF0;
  --color-400: #BF51E1;
  --color-500: #A32EC7;
  --color-600: #7E2B97;
  --color-700: #5A246B;
  --color-800: #3C1C45;
  --color-900: #25132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FBF0FE',
    100: '#F5D8FD',
    200: '#E9B3FA',
    300: '#D67FF0',
    400: '#BF51E1',
    500: '#A32EC7',
    600: '#7E2B97',
    700: '#5A246B',
    800: '#3C1C45',
    900: '#25132A',
  },
}

$base: #720A91;
$base-ink: #FFFFFF;
$base-50: #FBF0FE;
$base-100: #F5D8FD;
$base-200: #E9B3FA;
$base-300: #D67FF0;
$base-400: #BF51E1;
$base-500: #A32EC7;
$base-600: #7E2B97;
$base-700: #5A246B;
$base-800: #3C1C45;
$base-900: #25132A;
$base-hover: #5A0872;
$base-subtle: #DCA6ED;

{
    "color": {
        "base": {
            "value": "#720A91",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F5D8FD",
                "type": "color"
            },
            "200": {
                "value": "#E9B3FA",
                "type": "color"
            },
            "300": {
                "value": "#D67FF0",
                "type": "color"
            },
            "400": {
                "value": "#BF51E1",
                "type": "color"
            },
            "500": {
                "value": "#A32EC7",
                "type": "color"
            },
            "600": {
                "value": "#7E2B97",
                "type": "color"
            },
            "700": {
                "value": "#5A246B",
                "type": "color"
            },
            "800": {
                "value": "#3C1C45",
                "type": "color"
            },
            "900": {
                "value": "#25132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #720A91

Color Lab

Pairs with #720A91

UI roles & guardrails

In real applications

Scales

Every model

Export