#720C44 is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #720C44 works with other colors. Named schemes with #720C44 in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #720C44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #720C44 at work across the surfaces designers actually ship.
:root {
--color-base: #720C44;
--color-base-rgb: 114 12 68;
--color-base-oklch: oklch(36.8% 0.141 354.1);
--color-50: #FEF1F8;
--color-100: #FCD9EC;
--color-200: #F7B5D9;
--color-300: #EC83BD;
--color-400: #DC56A0;
--color-500: #C23382;
--color-600: #932E66;
--color-700: #68274B;
--color-800: #441D32;
--color-900: #2A1420;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF1F8',
100: '#FCD9EC',
200: '#F7B5D9',
300: '#EC83BD',
400: '#DC56A0',
500: '#C23382',
600: '#932E66',
700: '#68274B',
800: '#441D32',
900: '#2A1420',
},
}
$base: #720C44; $base-ink: #FFFFFF; $base-50: #FEF1F8; $base-100: #FCD9EC; $base-200: #F7B5D9; $base-300: #EC83BD; $base-400: #DC56A0; $base-500: #C23382; $base-600: #932E66; $base-700: #68274B; $base-800: #441D32; $base-900: #2A1420; $base-hover: #5C0A37; $base-subtle: #E9A2C9;
{
"color": {
"base": {
"value": "#720C44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FCD9EC",
"type": "color"
},
"200": {
"value": "#F7B5D9",
"type": "color"
},
"300": {
"value": "#EC83BD",
"type": "color"
},
"400": {
"value": "#DC56A0",
"type": "color"
},
"500": {
"value": "#C23382",
"type": "color"
},
"600": {
"value": "#932E66",
"type": "color"
},
"700": {
"value": "#68274B",
"type": "color"
},
"800": {
"value": "#441D32",
"type": "color"
},
"900": {
"value": "#2A1420",
"type": "color"
}
}
}
}