What color is #720C4D?

#720C4D is a dark, vivid pink. In RGB it is rgb(114, 12, 77), and in HSL hsl(322, 81%, 25%).

Is #720C4D accessible as text?

On white, #720C4D has a contrast ratio of 11.20:1 (passes WCAG AA for body text); on black it is 1.88:1 (fails). For text placed on #720C4D, use white for the best readability.

What is the closest Tailwind color to #720C4D?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #720C4D?

#720C4D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0C7332. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720C4D below.

Is #720C4D good for buttons?

#720C4D works well for buttons and highlights, but use white text on #720C4D — black text only reaches 1.88:1, below the 4.5:1 needed for normal-size labels.

Is #720C4D the same as CSS purple?

No — #720C4D is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#720C4D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720C4D

Not just a swatch — here's how #720C4D works with other colors. Named schemes with #720C4D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #720C4D Anchor #141210 Accent #D59B51 Secondary #31252B Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720C4D Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720C4D Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #46001A

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #720C4D Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720C4D Secondary #7D5B6C Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #720C4D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 13/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720C4D

For UI

For branding

For interior

For fashion

People also use #720C4D with

Mauveine Maroon Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.2:1. Use

Subtle surface Use #EFC2DF for cards and hover fills. Tint 80

Avoid beside #730C2B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720C4D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720C4D;
  --color-base-rgb: 114 12 77;
  --color-base-oklch: oklch(37.2% 0.146 348.3);
  --color-50: #FEF1F9;
  --color-100: #FCD9EF;
  --color-200: #F7B5DF;
  --color-300: #EC83C6;
  --color-400: #DC56AB;
  --color-500: #C2338D;
  --color-600: #932E6E;
  --color-700: #682750;
  --color-800: #441D36;
  --color-900: #2A1422;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1F9',
    100: '#FCD9EF',
    200: '#F7B5DF',
    300: '#EC83C6',
    400: '#DC56AB',
    500: '#C2338D',
    600: '#932E6E',
    700: '#682750',
    800: '#441D36',
    900: '#2A1422',
  },
}

$base: #720C4D;
$base-ink: #FFFFFF;
$base-50: #FEF1F9;
$base-100: #FCD9EF;
$base-200: #F7B5DF;
$base-300: #EC83C6;
$base-400: #DC56AB;
$base-500: #C2338D;
$base-600: #932E6E;
$base-700: #682750;
$base-800: #441D36;
$base-900: #2A1422;
$base-hover: #5C0A3E;
$base-subtle: #E9A2CF;

{
    "color": {
        "base": {
            "value": "#720C4D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FCD9EF",
                "type": "color"
            },
            "200": {
                "value": "#F7B5DF",
                "type": "color"
            },
            "300": {
                "value": "#EC83C6",
                "type": "color"
            },
            "400": {
                "value": "#DC56AB",
                "type": "color"
            },
            "500": {
                "value": "#C2338D",
                "type": "color"
            },
            "600": {
                "value": "#932E6E",
                "type": "color"
            },
            "700": {
                "value": "#682750",
                "type": "color"
            },
            "800": {
                "value": "#441D36",
                "type": "color"
            },
            "900": {
                "value": "#2A1422",
                "type": "color"
            }
        }
    }
}

Palettes built on #720C4D

Color Lab

Pairs with #720C4D

UI roles & guardrails

In real applications

Scales

Every model

Export