What color is #720D13?

#720D13 is a dark, vivid red. In RGB it is rgb(114, 13, 19), and in HSL hsl(356, 80%, 25%).

Is #720D13 accessible as text?

On white, #720D13 has a contrast ratio of 11.78:1 (passes WCAG AA for body text); on black it is 1.78:1 (fails). For text placed on #720D13, use white for the best readability.

What is the closest Tailwind color to #720D13?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #720D13?

#720D13 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D736C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720D13 below.

Is #720D13 good for buttons?

#720D13 works well for buttons and highlights, but use white text on #720D13 — black text only reaches 1.78:1, below the 4.5:1 needed for normal-size labels.

Is #720D13 the same as CSS maroon?

No — #720D13 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#720D13 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720D13

Not just a swatch — here's how #720D13 works with other colors. Named schemes with #720D13 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #720D13 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #720D13 Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720D13 Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720D13 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3F0500

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720D13 Secondary #7B5855 Support #9B9186 Ink #17140F

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

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Color Lab

How #720D13 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 86/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720D13

For UI

For branding

For interior

For fashion

People also use #720D13 with

Cranberry Sepia Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.8:1. Use

Subtle surface Use #EFC3C6 for cards and hover fills. Tint 80

Avoid beside #73280D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720D13 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720D13;
  --color-base-rgb: 114 13 19;
  --color-base-oklch: oklch(35.6% 0.133 25.1);
  --color-50: #FEF1F2;
  --color-100: #FCD9DC;
  --color-200: #F7B6BA;
  --color-300: #EB848B;
  --color-400: #DB5760;
  --color-500: #C1343D;
  --color-600: #932F36;
  --color-700: #68272B;
  --color-800: #441D20;
  --color-900: #291415;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  maroon: {
    50: '#FEF1F2',
    100: '#FCD9DC',
    200: '#F7B6BA',
    300: '#EB848B',
    400: '#DB5760',
    500: '#C1343D',
    600: '#932F36',
    700: '#68272B',
    800: '#441D20',
    900: '#291415',
  },
}

$base: #720D13;
$base-ink: #FFFFFF;
$base-50: #FEF1F2;
$base-100: #FCD9DC;
$base-200: #F7B6BA;
$base-300: #EB848B;
$base-400: #DB5760;
$base-500: #C1343D;
$base-600: #932F36;
$base-700: #68272B;
$base-800: #441D20;
$base-900: #291415;
$base-hover: #5C0A10;
$base-subtle: #E9A3A7;

{
    "color": {
        "base": {
            "value": "#720D13",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FCD9DC",
                "type": "color"
            },
            "200": {
                "value": "#F7B6BA",
                "type": "color"
            },
            "300": {
                "value": "#EB848B",
                "type": "color"
            },
            "400": {
                "value": "#DB5760",
                "type": "color"
            },
            "500": {
                "value": "#C1343D",
                "type": "color"
            },
            "600": {
                "value": "#932F36",
                "type": "color"
            },
            "700": {
                "value": "#68272B",
                "type": "color"
            },
            "800": {
                "value": "#441D20",
                "type": "color"
            },
            "900": {
                "value": "#291415",
                "type": "color"
            }
        }
    }
}

Palettes built on #720D13

Color Lab

Pairs with #720D13

UI roles & guardrails

In real applications

Scales

Every model

Export