What color is #720D28?

#720D28 is a dark, vivid rose. In RGB it is rgb(114, 13, 40), and in HSL hsl(344, 80%, 25%).

Is #720D28 accessible as text?

On white, #720D28 has a contrast ratio of 11.64:1 (passes WCAG AA for body text); on black it is 1.80:1 (fails). For text placed on #720D28, use white for the best readability.

What is the closest Tailwind color to #720D28?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #720D28?

#720D28 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D7358. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720D28 below.

Is #720D28 good for buttons?

#720D28 works well for buttons and highlights, but use white text on #720D28 — black text only reaches 1.80:1, below the 4.5:1 needed for normal-size labels.

Is #720D28 the same as CSS maroon?

No — #720D28 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#720D28 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720D28

Not just a swatch — here's how #720D28 works with other colors. Named schemes with #720D28 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #720D28 Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #720D28 Anchor #141210 Accent #D29D4E Secondary #322526 Surface #F3EDE3

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720D28 Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720D28 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #410300

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720D28 Secondary #7B585B Support #9B9087 Ink #17140F

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #720D28 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 58/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 51/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 60/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720D28

For UI

For branding

For interior

For fashion

People also use #720D28 with

Dark Magenta Falu Red Pine Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.6:1. Use

Subtle surface Use #EFC3CE for cards and hover fills. Tint 80

Avoid beside #73140D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720D28 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720D28;
  --color-base-rgb: 114 13 40;
  --color-base-oklch: oklch(35.9% 0.133 13.3);
  --color-50: #FEF1F4;
  --color-100: #FCD9E3;
  --color-200: #F7B6C7;
  --color-300: #EB84A0;
  --color-400: #DB577A;
  --color-500: #C1345A;
  --color-600: #932F4A;
  --color-700: #682738;
  --color-800: #441D27;
  --color-900: #29141A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  burgundy: {
    50: '#FEF1F4',
    100: '#FCD9E3',
    200: '#F7B6C7',
    300: '#EB84A0',
    400: '#DB577A',
    500: '#C1345A',
    600: '#932F4A',
    700: '#682738',
    800: '#441D27',
    900: '#29141A',
  },
}

$base: #720D28;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FCD9E3;
$base-200: #F7B6C7;
$base-300: #EB84A0;
$base-400: #DB577A;
$base-500: #C1345A;
$base-600: #932F4A;
$base-700: #682738;
$base-800: #441D27;
$base-900: #29141A;
$base-hover: #5C0A20;
$base-subtle: #E9A3B5;

{
    "color": {
        "base": {
            "value": "#720D28",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E3",
                "type": "color"
            },
            "200": {
                "value": "#F7B6C7",
                "type": "color"
            },
            "300": {
                "value": "#EB84A0",
                "type": "color"
            },
            "400": {
                "value": "#DB577A",
                "type": "color"
            },
            "500": {
                "value": "#C1345A",
                "type": "color"
            },
            "600": {
                "value": "#932F4A",
                "type": "color"
            },
            "700": {
                "value": "#682738",
                "type": "color"
            },
            "800": {
                "value": "#441D27",
                "type": "color"
            },
            "900": {
                "value": "#29141A",
                "type": "color"
            }
        }
    }
}

Palettes built on #720D28

Color Lab

Pairs with #720D28

UI roles & guardrails

In real applications

Scales

Every model

Export