#720D33 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #720D33 works with other colors. Named schemes with #720D33 in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #720D33 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #720D33 at work across the surfaces designers actually ship.
:root {
--color-base: #720D33;
--color-base-rgb: 114 13 51;
--color-base-oklch: oklch(36.2% 0.134 5.9);
--color-50: #FEF1F6;
--color-100: #FCD9E7;
--color-200: #F7B6CF;
--color-300: #EB84AC;
--color-400: #DB578A;
--color-500: #C1346A;
--color-600: #932F55;
--color-700: #682740;
--color-800: #441D2C;
--color-900: #29141C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF1F6',
100: '#FCD9E7',
200: '#F7B6CF',
300: '#EB84AC',
400: '#DB578A',
500: '#C1346A',
600: '#932F55',
700: '#682740',
800: '#441D2C',
900: '#29141C',
},
}
$base: #720D33; $base-ink: #FFFFFF; $base-50: #FEF1F6; $base-100: #FCD9E7; $base-200: #F7B6CF; $base-300: #EB84AC; $base-400: #DB578A; $base-500: #C1346A; $base-600: #932F55; $base-700: #682740; $base-800: #441D2C; $base-900: #29141C; $base-hover: #5C0A29; $base-subtle: #E9A3BD;
{
"color": {
"base": {
"value": "#720D33",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FCD9E7",
"type": "color"
},
"200": {
"value": "#F7B6CF",
"type": "color"
},
"300": {
"value": "#EB84AC",
"type": "color"
},
"400": {
"value": "#DB578A",
"type": "color"
},
"500": {
"value": "#C1346A",
"type": "color"
},
"600": {
"value": "#932F55",
"type": "color"
},
"700": {
"value": "#682740",
"type": "color"
},
"800": {
"value": "#441D2C",
"type": "color"
},
"900": {
"value": "#29141C",
"type": "color"
}
}
}
}