What color is #720D70?

#720D70 is a dark, vivid purple. In RGB it is rgb(114, 13, 112), and in HSL hsl(301, 80%, 25%).

Is #720D70 accessible as text?

On white, #720D70 has a contrast ratio of 10.46:1 (passes WCAG AA for body text); on black it is 2.01:1 (fails). For text placed on #720D70, use white for the best readability.

What is the closest Tailwind color to #720D70?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #720D70?

#720D70 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D730E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720D70 below.

Is #720D70 good for buttons?

#720D70 works well for buttons and highlights, but use white text on #720D70 — black text only reaches 2.01:1, below the 4.5:1 needed for normal-size labels.

Is #720D70 the same as CSS purple?

No — #720D70 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#720D70 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720D70

Not just a swatch — here's how #720D70 works with other colors. Named schemes with #720D70 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #720D70 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #720D70 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #720D70 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #720D70 Secondary #BA5F34 Accent #7E7440 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720D70 Secondary #80607D Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

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Color Lab

How #720D70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720D70

For UI

For branding

For interior

For fashion

People also use #720D70 with

Indigo Tyrian Purple Dark Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.5:1. Use

Subtle surface Use #EFC3EE for cards and hover fills. Tint 80

Avoid beside #730D4F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720D70 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720D70;
  --color-base-rgb: 114 13 112;
  --color-base-oklch: oklch(39.2% 0.169 329.2);
  --color-50: #FEF1FE;
  --color-100: #FCD9FB;
  --color-200: #F7B6F6;
  --color-300: #EB84EA;
  --color-400: #DB57D9;
  --color-500: #C134BE;
  --color-600: #932F91;
  --color-700: #682767;
  --color-800: #441D43;
  --color-900: #291429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF1FE',
    100: '#FCD9FB',
    200: '#F7B6F6',
    300: '#EB84EA',
    400: '#DB57D9',
    500: '#C134BE',
    600: '#932F91',
    700: '#682767',
    800: '#441D43',
    900: '#291429',
  },
}

$base: #720D70;
$base-ink: #FFFFFF;
$base-50: #FEF1FE;
$base-100: #FCD9FB;
$base-200: #F7B6F6;
$base-300: #EB84EA;
$base-400: #DB57D9;
$base-500: #C134BE;
$base-600: #932F91;
$base-700: #682767;
$base-800: #441D43;
$base-900: #291429;
$base-hover: #5C0A5A;
$base-subtle: #E9A3E7;

{
    "color": {
        "base": {
            "value": "#720D70",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FE",
                "type": "color"
            },
            "100": {
                "value": "#FCD9FB",
                "type": "color"
            },
            "200": {
                "value": "#F7B6F6",
                "type": "color"
            },
            "300": {
                "value": "#EB84EA",
                "type": "color"
            },
            "400": {
                "value": "#DB57D9",
                "type": "color"
            },
            "500": {
                "value": "#C134BE",
                "type": "color"
            },
            "600": {
                "value": "#932F91",
                "type": "color"
            },
            "700": {
                "value": "#682767",
                "type": "color"
            },
            "800": {
                "value": "#441D43",
                "type": "color"
            },
            "900": {
                "value": "#291429",
                "type": "color"
            }
        }
    }
}

Palettes built on #720D70

Color Lab

Pairs with #720D70

UI roles & guardrails

In real applications

Scales

Every model

Export