What color is #720D80?

#720D80 is a dark, vivid purple. In RGB it is rgb(114, 13, 128), and in HSL hsl(293, 82%, 28%).

Is #720D80 accessible as text?

On white, #720D80 has a contrast ratio of 10.07:1 (passes WCAG AA for body text); on black it is 2.08:1 (fails). For text placed on #720D80, use white for the best readability.

What is the closest Tailwind color to #720D80?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #720D80?

#720D80 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B820D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720D80 below.

Is #720D80 good for buttons?

#720D80 works well for buttons and highlights, but use white text on #720D80 — black text only reaches 2.08:1, below the 4.5:1 needed for normal-size labels.

Is #720D80 the same as CSS purple?

No — #720D80 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#720D80 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720D80

Not just a swatch — here's how #720D80 works with other colors. Named schemes with #720D80 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #720D80 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #720D80 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #720D80 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #720D80 Secondary #816386 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #720D80 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9342A0

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

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Color Lab

How #720D80 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 71/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720D80

For UI

For branding

For interior

For fashion

People also use #720D80 with

Egyptian Blue Byzantium Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #EBC5F0 for cards and hover fills. Tint 80

Avoid beside #820D69 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720D80 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720D80;
  --color-base-rgb: 114 13 128;
  --color-base-oklch: oklch(40.3% 0.181 322.1);
  --color-50: #FDF0FE;
  --color-100: #F8D9FC;
  --color-200: #F0B5F8;
  --color-300: #E083ED;
  --color-400: #CD55DD;
  --color-500: #B232C3;
  --color-600: #882E94;
  --color-700: #612669;
  --color-800: #401D44;
  --color-900: #27142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF0FE',
    100: '#F8D9FC',
    200: '#F0B5F8',
    300: '#E083ED',
    400: '#CD55DD',
    500: '#B232C3',
    600: '#882E94',
    700: '#612669',
    800: '#401D44',
    900: '#27142A',
  },
}

$base: #720D80;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #F8D9FC;
$base-200: #F0B5F8;
$base-300: #E083ED;
$base-400: #CD55DD;
$base-500: #B232C3;
$base-600: #882E94;
$base-700: #612669;
$base-800: #401D44;
$base-900: #27142A;
$base-hover: #5D0A68;
$base-subtle: #E2A6EA;

{
    "color": {
        "base": {
            "value": "#720D80",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F8D9FC",
                "type": "color"
            },
            "200": {
                "value": "#F0B5F8",
                "type": "color"
            },
            "300": {
                "value": "#E083ED",
                "type": "color"
            },
            "400": {
                "value": "#CD55DD",
                "type": "color"
            },
            "500": {
                "value": "#B232C3",
                "type": "color"
            },
            "600": {
                "value": "#882E94",
                "type": "color"
            },
            "700": {
                "value": "#612669",
                "type": "color"
            },
            "800": {
                "value": "#401D44",
                "type": "color"
            },
            "900": {
                "value": "#27142A",
                "type": "color"
            }
        }
    }
}

Palettes built on #720D80

Color Lab

Pairs with #720D80

UI roles & guardrails

In real applications

Scales

Every model

Export