#720E30 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #720E30 works with other colors. Named schemes with #720E30 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.
Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.
How #720E30 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #720E30 at work across the surfaces designers actually ship.
:root {
--color-base: #720E30;
--color-base-rgb: 114 14 48;
--color-base-oklch: oklch(36.2% 0.133 8.1);
--color-50: #FEF1F5;
--color-100: #FBDAE5;
--color-200: #F6B6CC;
--color-300: #EA85A7;
--color-400: #DA5883;
--color-500: #BF3664;
--color-600: #913051;
--color-700: #67283D;
--color-800: #431E2A;
--color-900: #29141B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
burgundy: {
50: '#FEF1F5',
100: '#FBDAE5',
200: '#F6B6CC',
300: '#EA85A7',
400: '#DA5883',
500: '#BF3664',
600: '#913051',
700: '#67283D',
800: '#431E2A',
900: '#29141B',
},
}
$base: #720E30; $base-ink: #FFFFFF; $base-50: #FEF1F5; $base-100: #FBDAE5; $base-200: #F6B6CC; $base-300: #EA85A7; $base-400: #DA5883; $base-500: #BF3664; $base-600: #913051; $base-700: #67283D; $base-800: #431E2A; $base-900: #29141B; $base-hover: #5B0B26; $base-subtle: #E8A4BA;
{
"color": {
"base": {
"value": "#720E30",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE5",
"type": "color"
},
"200": {
"value": "#F6B6CC",
"type": "color"
},
"300": {
"value": "#EA85A7",
"type": "color"
},
"400": {
"value": "#DA5883",
"type": "color"
},
"500": {
"value": "#BF3664",
"type": "color"
},
"600": {
"value": "#913051",
"type": "color"
},
"700": {
"value": "#67283D",
"type": "color"
},
"800": {
"value": "#431E2A",
"type": "color"
},
"900": {
"value": "#29141B",
"type": "color"
}
}
}
}