What color is #720E54?

#720E54 is a dark, vivid magenta. In RGB it is rgb(114, 14, 84), and in HSL hsl(318, 78%, 25%).

Is #720E54 accessible as text?

On white, #720E54 has a contrast ratio of 11.02:1 (passes WCAG AA for body text); on black it is 1.91:1 (fails). For text placed on #720E54, use white for the best readability.

What is the closest Tailwind color to #720E54?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #720E54?

#720E54 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E712C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720E54 below.

Is #720E54 good for buttons?

#720E54 works well for buttons and highlights, but use white text on #720E54 — black text only reaches 1.91:1, below the 4.5:1 needed for normal-size labels.

Is #720E54 the same as CSS purple?

No — #720E54 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#720E54 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720E54

Not just a swatch — here's how #720E54 works with other colors. Named schemes with #720E54 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #720E54 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #720E54 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #720E54 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #47001F

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #720E54 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #720E54 Secondary #7E5C6F Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #720E54 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 68/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 57/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720E54

For UI

For branding

For interior

For fashion

People also use #720E54 with

Grape Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #EEC3E1 for cards and hover fills. Tint 80

Avoid beside #710E32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720E54 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720E54;
  --color-base-rgb: 114 14 84;
  --color-base-oklch: oklch(37.6% 0.148 344.1);
  --color-50: #FEF1FA;
  --color-100: #FBDAF1;
  --color-200: #F6B6E3;
  --color-300: #EA85CC;
  --color-400: #DA58B3;
  --color-500: #BF3696;
  --color-600: #913074;
  --color-700: #672854;
  --color-800: #431E38;
  --color-900: #291423;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF1FA',
    100: '#FBDAF1',
    200: '#F6B6E3',
    300: '#EA85CC',
    400: '#DA58B3',
    500: '#BF3696',
    600: '#913074',
    700: '#672854',
    800: '#431E38',
    900: '#291423',
  },
}

$base: #720E54;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FBDAF1;
$base-200: #F6B6E3;
$base-300: #EA85CC;
$base-400: #DA58B3;
$base-500: #BF3696;
$base-600: #913074;
$base-700: #672854;
$base-800: #431E38;
$base-900: #291423;
$base-hover: #5B0B43;
$base-subtle: #E8A4D3;

{
    "color": {
        "base": {
            "value": "#720E54",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF1",
                "type": "color"
            },
            "200": {
                "value": "#F6B6E3",
                "type": "color"
            },
            "300": {
                "value": "#EA85CC",
                "type": "color"
            },
            "400": {
                "value": "#DA58B3",
                "type": "color"
            },
            "500": {
                "value": "#BF3696",
                "type": "color"
            },
            "600": {
                "value": "#913074",
                "type": "color"
            },
            "700": {
                "value": "#672854",
                "type": "color"
            },
            "800": {
                "value": "#431E38",
                "type": "color"
            },
            "900": {
                "value": "#291423",
                "type": "color"
            }
        }
    }
}

Palettes built on #720E54

Color Lab

Pairs with #720E54

UI roles & guardrails

In real applications

Scales

Every model

Export